How to maximise TikTok in Higher Education

We delivered a 30-minute webinar on why TikTok should be part of your 2022 marketing campaigns. We delved into why it’s the perfect platform to showcase the on-campus experience and leverage student ambassadors. We discussed how you can create content fast and frequently, assessing engagement to optimise your approach. We also shared some best-in-class case studies from the likes of Newcastle University and Lancaster University.