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Why choose video marketing in 2024?
In this article, we’ll take a data-driven look at video marketing in 2023, why video...
The Financial Rollercoaster
Understanding customer insights ensures the content produce is highly relevant and engaging. ...
‘Tis the Season to be Jolly
We unwrap some joy from animals jumping on trampolines to heartwarming family gatherings and festive...
Advertising Unlocked – the largest industry-wide “Open Day”
Agencies around the country took part in the industry’s nationwide open day to showcase careers...
How the Autumn Statement impacts the Financial Services Sector
We are experts in adhering to consumer duty and creating content that simplifies some of the...
SOUND Bar London – Winter Wonderland Campaign
What does the Autumn Statement mean for Universities?
Increased maintenance loans and additional funding for university hardship funds creates a compelling narrative for...
Content
Funding Crisis in UK Universities
‘With the existing system now deep in crisis, policymakers might well find a rapid and...
Marketing Data Effectiveness: Don’t let perfection be the enemy of progress
We explore the potential for compromising on data sets to ensure early communications effectiveness. ...
We’ve Been Certified Carbon Neutral… Again!
In our ongoing commitment to the environment, we have attained certifications for both Carbon Neutrality...
From Automation to Personalisation: How AI is Reshaping Fintech
As we forge ahead into an increasingly digital future, the relationship between AI and Fintech...
Meta Introduces Ad-Free Subscriptions
It'll be interesting to see how companies adapt strategies to embrace these evolving dynamics. ...
Are We Overthinking User-Generated Content?
By embracing resilience, weaving captivating narratives, and daring to be genuine, we can stand out...
SOUND Sports Bar – Leveraging the Rugby World Cup to increase footfall
UCAS’ new Apprenticeship Service must be seen as a step forward amidst growing demand
Jason Baker gives his views on the pressing challenges brought about by the demand for...
Pearson VUE – Promoting AWS Cloud Certifications in China
Understanding Global Student Perspectives
Tailored approaches, affordability, efficiency, environmental consciousness, and flexible learning options are pivotal in attracting international...
Why Norwich City FC’s suicide prevention campaign is so powerful
"What I love about this ad is its simplicity, a single shot set-up focusing on...
London South Bank University – London’s Enterprising University
Queen Mary University of London – Centre for Commercial Law Studies Campaign
Inspiring Future Creatives
Alongside experts from other prestigious agencies, Cameron shared insights into the advertising world. ...
Henley Business School – UG Campaign
London School of Economics – Summer School Campaign
2 minutes with KG
KG shares his unique perspective on life, interests, and everything in between. ...
Mastering the Art of Financial Copywriting
Navigating the intricate landscape of finance requires finesse, and innovation is pivotal to keep you...
University of East London – PG Main Cycle Campaign
Education Focussed
Springpod – Your Pathway to Informed Higher Education Choices
Subject Spotlights fuse education and entertainment to bring a new way of researching university options.
How Advertising Scores Big with Humour, Passion, and Celebrities
Grab your pint, take a seat, and let's dive into the creative madness... ...
2 minutes with Altar Musodza
Altar shares her unique perspective on life, interests, and everything in between. ...
Hunterlodge Advertising Earns IPA Effectiveness Accreditation
This recognition inspires us to continue pushing the boundaries of creativity and effectiveness. ...
London School of Economics – Inspiring Business Leaders Through Authenticity
Orion Registrar, Inc – Building a PPC strategy in the US
Our Queen Mary University of London Brand Film recognised for excellence
We believe that every college and university has a unique story to tell, and through...
University of Westminster & BFI – Business of Film MA Campaign
ASUS Zenbook – Incredible Campaign
Content Done Right, Makes A Difference
In a world where content is king, our latest Content Showreel offers a glimpse into...
Insights from the 2023 A-Level Results for UK 18-Year-Olds
DataHE's comprehensive analysis of the 2023 A-level results provides an objective snapshot of the academic...
2 minutes with Refiloe Mawela
Refiloe brings a unique blend of analytical prowess, creative thinking, and an unyielding drive to...
2 minutes with Adele Horn
Adele's unique blend of passions and pursuits paints a picture of a life well-lived and...
London Gatwick – Northern Runway Project
Insights from Youth Marketing Strategy London: Gen Z Trends and Strategies
The event shed light on various trends and strategies related to Gen Z, offering important...
An Unforgettable Experience at Hunterlodge
The combination of real projects, a supportive team, and engaging activities has prepared us for...
Universities should brave the Barbie wave
By capitalising on popular brands and trends, universities can create widespread recognition and appeal and...
Our Commitment to Promoting Mental Health
Together we strive to build a future where every team member feels valued, heard, and...
An End to Rip-Off Degrees?
...
How the tech landscapes of higher education and housing & care are converging
Higher Education and Housing & Care's efforts underscore the importance of embracing digital transformation and...
UCAS Pre-Results Day Insights
With Results Day rapidly approaching, we highlight some key updates from UCAS. ...
London South Bank University – “Show South London We Care”
University of Westminster – PG Careers Films
UCAS predicts one million applications by 2030
We welcomed UCAS into our offices to offer up some interesting insights and trends into...
Hunterlodge is delighted to be partnering with Institute for Optimum Nutrition
ION has delivered science-informed courses in personalised nutrition since 1984, becoming the UK's largest training...
Spotlight on Aaron Garside…
Hunterlodge's new Head of Content Aaron Garside talks career highlights, plans to take the content...
We’re Double Finalists at Higher Education Content Marketing Awards
Best Student Collaboration Content (Queen Mary University of London) and Best Content Engagement Growth (Henley...
Championing a Greener World: Our Environmental Impact
We must deliver on our promises and embrace change, leveraging our position in the digital...
University of Surrey – Where Wonder Never Ends
Why TikTok is a must-have for universities looking to stay ahead of the curve
The key takeaway from TikTok is that marketing to Gen Z must be authentic to...
15th back-to-back CPD Gold and 10th back-to-back CPD Platinum
"The variety of CPD and the empowerment of employees to enable the substantial new and...
6 strategies to succeed in Higher Education recruitment
After attending the Higher Education Marketing Conference, we take a look at David Penney’s (Director...
Why we need to look beyond the Russell Group
There are big opportunities to be had for the forward-thinking universities who communicate their difference...
We made Campaign’s Top 100 companies to work for… again!
We’re very proud because it’s testament to the culture we’ve worked hard to achieve over...
My apprenticeship journey so far…
If you had told me six months ago that I would know what I know...
Unisys – Making people more effective
University of East London – Brand Awareness Campaign
Charlotte Macken on living the dream in Malta
"Every location we filmed in offered a picturesque backdrop that is impossible to put into...
International Women’s Day 2023
People start from different places, so true inclusion and belonging require equitable action. #EmbracEquity ...
Charterhouse Square School – Hyper targeted awareness campaign
2023 Postgraduate Trends
There is some good news with confidence in the UK and International PGT and PGR...
Queen Mary in Malta – Expert digital optimisations
Birkbeck, University of London – 200 Year Anniversary Campaign
Henley Business School – Making the most of the Apprenticeship Levy
DFM by Marriott International – Creating a brand with stand out
UK OOH spend continues to grow
As well as new advertisers trying out the vast number of OOH solutions, new sites...
Our Video Content Showcase
University of Surrey – Undergraduate Creative 2022
SOAS, University of London – Spoken Word Campaign
We asked ChatGPT whether the end for copywriters is nigh…
One New York Times journalist called ChatGPT a ‘surprisingly competent writer and sometimes even a...
SEKO Logistics – Best Practice PPC
The power of TikTok backed by SEO
TikTok has been a major influence on consumer buying behaviour with 71.2% of users, buying...
Ads that scored a touchdown at Super Bowl 2023
From Fenty Beauty to Anytime Fitness we take a look into which brands hit the...
Our TV Showcase
Review: IPA Bellwether Report – Q4 2022
Research in the final quarter of 2022 delivered some cautiously optimistic news for our industry.
Annual Planning with the University of Winchester
Our Branded Content Showcase
Amazon Web Services – APAC Campaign
ASUS – Chromebook Holiday Campaign
5 youth marketing trends for 2023
Marketing to young adults (ages 18-23) can be challenging, but failing to rise to the...
The trends shaping UK higher education in 2023 and beyond
Universities are struggling to find growth due to reduced interest in post-graduate degrees, says Kim...
Cambridge Judge Business School – Hyper targeted awareness campaign
Is online learning just another HE ‘trend’?
Students entering Higher Education in the current technology focused climate have been referred to as...
Effectiveness Floats Our Boat
Rob always dreamt of a boat as a boardroom table and a constant symbol of...
London School of Economics – Success through relentless campaign optimisation
Birkbeck’s outstanding performance in China
Hunterlodge on Louis Vuitton: “Three legends come together for the beautiful game—chess.”
Louis Vuitton’s latest luggage campaign has been a huge success. So far, the campaign has...
Spotlight on… Amy Houlihan
The Hunterlodge account exec on the skills you need to manage client expectations, her background,...
Spotlight on… Olivia Radcliffe
Hunterlodge’s youngest apprentice Olivia Radcliffe, 18, on her early start in work, her apprenticeship, and...
Leading the way in Financial Services customer communications
Advertising Unlocked – “Brilliant for both us and the entire industry”
Hunterlodge has been involved in the initiative since its inception and we see it as...
Spotlight on… Tom Brooks
From delivering client projects that exceed expectations to keeping a cool head under pressure, trailblazing...
Consumer Duty: How the financial services sector should adapt marketing communications
Consumer Duty is a significant new piece of regulation from the Financial Conduct Authority that...
Explaining the rise of analytics roles within marketing departments
James explains the role of data analysts in marketing and why they’re in such high...
Did John Lewis’ Christmas ad get it right in 2022?
For more than a decade, John Lewis has kicked off the festive season with its...
Hunterlodge gets full marks in the IPA’s industry wide Marketing Effectiveness Report 2022
“Marketing Effectiveness is the process of improving business performance from marketing activities, made easier and...
Spotlight on… James Stevens
Senior MarTech Manager James Stevens on his start at Hunterlodge, the trends set to influence...
Liv’s insiders guide into life as an Apprentice
Queen Mary University of London – PG Open Day
Let the data do the talking
"It means less manual data analysis for marketers and a more holistic understanding of how...
How to get the most out of your advertising on Meta
Some top tips from one of our top paid social execs, Zo Khan. ...
ASUS – Raising awareness through addressable TV
Spotlight on… Michael Finnigan
Hunterlodge’s new copywriter on the move from finance to advertising, the big energy at Hunterlodge,...
Spotlight on… Joey Miranda
Hunterlodge’s resident creative on the future of advertising, his early start in marketing, and his...
Liv’s Top Tips for anyone getting started as an Apprentice
A month in to her Advertising and Media Executive Apprenticeship Liv offers up some of...
LSE Summer School 2022 TikTok Campaign: Quality over quantity can reap rewards
The impact of the cost of living crisis on Students
“Huge increases to the price of bills, food and living costs coupled with soaring rent...
How is the Postgraduate domestic market fairing during these turbulent times?
We have already seen client budgets shifting from Home to International to support PG recruitment.
Birkbeck – Shifting brand metrics and perceptions
Clearing 2022: What’s your plan?
Nearly 30,000 courses are now available in clearing, giving students plenty of choice to those...
Queen Mary University of London – YouTube Campaign
Park Like A Pro! Using content to engage an audience…
ASUS Zenbook – Addressable TV
We’re one of Campaign’s Best Places To Work 2022!
Update: Google Expanded Text Ads
A reminder that support for Google Expanded Text ads ends on June 30 ...
TikTok is Beta Testing Search Ads
Search ads are just another part of the broader scheme – and for brands, they...
Should you use Google Search Partners?
We look at some of the steps you can take to improve performance on Google...
What is Meta Advantage?
Meta is now consolidating all its automated ad products under Meta Advantage ...
What the current buoyant job market means for universities
We look into how the demand has changed for postgraduate study now that the job...
We’ve gone Platinum again!
Like the Queen, we're celebrating being Platinum ...
Henley Business School – The Career Workout
The Elizabeth Line is redefining outdoor advertising
An iconic launch aims to ignite creativity with new formats and integrated state-of-the-art design.
ITV is joining the streaming party
We'll be staying close to advertising opportunities and how this new platform could work for...
Record numbers applying for university
According to figures, there's been a surge in university applications from UK 18-year-olds this year....
A year in the life of an Apprentice
Hope Williams, a former apprentice at Hunterlodge tells us a bit about her journey in...
Out of Home advertising will be rocking again soon
According to TfL and the Pret Index, city centre mobility levels are rising fast ...
Pearson Online Programmes Recruitment – A lesson in full-funnel marketing
Clearing latest: What’s in store for the Covid cohort?
This year we expect clearing numbers to be back in line with 2019 as well...
The evolution of programmatic advertising
Here's our overview of some of the core channels and how they can connect your...
Make sure your website isn’t isolating this year
To make sure you’re keeping on top of search engine updates, we’ve put together some...
Meta’s Detailed Targeting Options
An update on how Meta are going about removing sensitive targeting options amongst other changes
Mercedes Benz Financial Services – A digital transformation journey
Google unveils new alternative to cookies
The new approach will be used to maintain privacy while showing relevant ads which is...
Birkbeck hits new heights – UG apps up 15% YoY
Volkswagen Financial Services – Data management, CRM, and marketing
Is your website ready for Voice Search?
We laydown some key things to consider when optimising your website for Voice Search. ...
Hard truths of CRM and Marketing Automation
We explore the hard truths and highlight the benefits when CRM and marketing automation are...
Our short guide to SEO success
We delve into why SEO is such a crucial marketing strategy to grow your site...
Make TikTok your new year’s revolution
TikTok is now the most popular site on the planet. ...
Unlocking the power of addressable TV
TV can drive a 20-50% uplift to Social, Display, Radio and OOH metrics, to name...
The Rise of Micro and Nano-Influencers
With short-form video and audio becoming increasingly dominant across the social sphere, brands are taking...
Hunterlodge’s effectiveness culture is ahead of the rest
Strong performance in the IPA's 2021 Effectiveness Culture Review ...
Putting The Family Office firmly in the driving seat
LSE Summer School – Marketing Automation
How to make TikTok’s, not ads
By keeping in mind a few key tips and tricks, you can give your creative...
Be green keep it on the screen
As we return back to the office, we look back on the huge environmental step...
You’ve got mail
Utilising physical and digital media to boost the effectiveness of a marketing campaign. ...
Time to shout about Voice Search…
We put forward the case for why its now the time to be making voice...
Turning conversations into quality conversions
We delve into LinkedIn's newest advertising format - Conversation ads, and offer some words of...
Queen Mary University of London – Marketing Automation Migration Project
Hard Rock Hotel – Launch on Oxford Street
Are OPMs a thing of the past?
We dive into the future of OPMs and online learning in higher education... ...
IPA Bellwether Report – 2021 Q3
Hunterlodge CEO Robert Hunter offers his insight ...
Get to grips with your cookie policies
We take a look at the changing world of third-party cookies and its impact on...
Collateral damage: Why digital publishing is flourishing
Let’s look forward, together
The latest on our ongoing strategic partnership with Gatwick Airport around the use of its...
Facebook: It was only a Meta of time
Our key take outs from Facebook’s recent news ...
The rise of digital publishing in higher education
We dive into why and how we create digital marketing collateral for an ever more...
Hunterlodge Certified as a Carbon Neutral Business in 2021
Hunterlodge has doubled the offsetting amount, becoming Carbon Negative in 2021. Join us on our...
Henley Business School – Creating a brand with cut-through
Apple’s iOS update: The impact on advertising
Privacy laws and consumer regulations have been top-of-mind in digital advertising for a while now....
Why Your Brand Should be Using TikTok in 2022
TikTok is a real opportunity for increasing scale to young audiences that aren't being reached in...
How University of East London utilised gaming plaform Twitch, to raise brand awareness to new audiences
Secret Stories with Ordnance Survey
‘Out of Home’ media is starting to bounce back!
OOH audiences expected to reach 80% of pre-Covid levels by March 2022. ...
Hunterlodge Wins the Effectiveness Accreditation from the IPA
Hunterlodge Wins the Effectiveness Accreditation from the IPA ...
Differentiation is more critical than ever in HE
In partnership with Finecast, we are really excited to be able to announce we are...
Hunterlodge Strategy Director, on the panel of “The Future of online CPD and Executive Education” Webinar, hosted by Curio
Great to see Jason Baker, Hunterlodge Strategy Director, on the panel of “The Future of...
Our top 10 podcasting tips
Account Director, Nick Friend ...
Queen Mary’s HEIST SILVER Award Winning International Campaign
How much does it cost to make a successful podcast?
Hunterlodge - Account Director, Nick Friend ...
‘Unless you’re highly pessimistic, we can look forward to bouncing back in 2022…’
Robert Hunter, CEO offers his commentary on the latest Bellwether report from Q1 ...
Another Gold Win for Hunterlodge at Annual IPA CPD Awards
'Creating almost a ‘requirement to learn’ as a fundamental expectation...' ...
Are we seeing a return to OOH in 2021?
With the world hopefully going back into normality, will we see a return of OOH?
Webinar: How to develop an effective brand strategy to support Chinese student recruitment.
Insight from our Education Director ...
Why Twitch is booming
How Twitch can be highly effective for your strategy... ...
Using Reddit could really enhance your Marketing Strategy
Jared Gifford, Digital Performance Manager ...
Brand Journalism – 15 top interview tips
Our Head of Content, Sarah Miles, shares the below tips on how to improve your...
Increase in International offers: Birkbeck USA Autumn 2020 Campaign
Brand Journalism: 6 steps to effective content
Our Head of Content, Sarah Miles, shares her tips on how to find, curate and...
Getting Outside with Ordnance Survey
IPA Bellwether Report – 2020 Q4 UK marketing budgets continue to fall sharply at the end of 2020
Rob Hunter, CEO at Hunterlodge Advertising ...
How Apple iOS 14 Updates will impact your campaigns
Fundamental changes to data usage means a rethink on how you utilise certain platforms
Why your business should use Podcasts in 2021
Don’t forget the ears in your content marketing mix, says Hunterlodge’s Head of Content Sarah...
Henley Business School – ‘Leading Edge’ Podcast Campaign
TikTok continues to grow and requires clever content planning
Culminates in 3 simple tips for how you approach TikTok somewhat the same, but differently...
Optimising ‘search’ for Asia – Decreasing costs and increasing applicants by 40% in 60 Days during the Covid-19 crisis
Why ‘creativity’ is needed now more than ever!
Great webinar from the CMA on the need for creativity. Frames the need for finding...
IPA 2020 Bellwether Report, key trends within the advertising industry
Hunterlodge CEO Robert Hunter offers his insight in the IPA Bellwether Report 2020 ...
Henley’s Heist GOLD Award Winning ‘PG’ Campaign
YouTube Launches Audio Ads to Reach Users Tuning in via Audio Only
YouTube provides further opportunity to develop your 'Audio Brand'. ...
IPA MBA Essentials: IPA teams up with LSE to bring MBA Essentials to adland
Thought piece by Robert Hunter, CEO Hunterlodge Advertising ...
Facebook’s Estimated Ad Recall Lift: The brand awareness metric to be aware of
An article by Reshana De Silva, Digital Performance Manager ...
Media
Why ‘Reddit’ could be a part of your marketing mix in 2021
With growing audiences this platform could reap considerable rewards ...
Media Insight – Facebook changes creative ad rule on 20% text overlay
‘Dynamic Lineups’ on YouTube – a great new tool in student marketing effectiveness…
YouTube provides more options for media precision ...
Queen Mary University of London – UG Campaign
Hyper-targeted campaigns to help outdoor enthusiasts explore with OS Mapping App
Pearson BTEC – Empowering Futures with Higher Nationals
Birkbeck – Problem Solved Campaign
Problem solved! Hunterlodge – proud to partner with Birkbeck, University of London to win a CASE Grand Gold Award
Cats Protection Rehoming – the emotive power of audio visual
Hunterlodge launches new content offering with successful ‘Content with bite’ event
How to create content with bite – a recipe for success
Utilising animation in TV, OOH and Digital to help cat owners
Jones Lang LaSalle: A True 360˚ Digital Solution
McLaren: Digital Asset Management To Sell Beauty Globally
Ordnance Survey: Driving Subscriptions Through Hyper-Targeted Strategies
The Varkey Foundation: An Inspiring Content-led Social Campaign
Celebrating UK creativity
Really enjoyed my first trip to Cannes Lions 2019, not least because it indulged my...
Volkswagen Group Leasing: Award-Winning Data-Driven Strategy
University of Leicester – Driving Social Change
University of Exeter: Attracting the Elite
Birmingham City University: A Masterclass in Twitter Engagement
Rockwell Automation – Converting Intelligence into Sales
Hunterlodge wins Gold at annual IPA CPD awards
Celebrating our eleventh consecutive award. ...