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Hunterlodge Advertising is looking for a talented Digital Media Executive to integrate straight into the media department and complement our vision. Working within the busy media team, you will be responsible for ensuring digital campaigns are planned, delivered and reported on to a high standard, across an enviable range of B2B and B2C clients.

With a clear strategy for nurturing talent and an obsession for Advertising Effectiveness, Hunterlodge Advertising is an IPA platinum accredited agency and our Managing Director, Rob Hunter, is co-chair of the IPA Professional Development Group. Successful candidates can therefore expect the very best training and development programme.

The right candidate should be comfortable presenting your work, but above all, you need to have a passion and enthusiasm for digital media and advertising effectiveness. This role is perfect for a natural problem solver with entrepreneurial spirit that will not relent until the right media is chosen for the job at hand; and you must be equally passionate about testing, measuring and refining to deliver the best possible payback to your client.

Necessary skills/experience

– Have an excellent digital background with experience in ad operations, campaign optimisation and reporting.

– Experience of running Google search marketing campaigns.

– Understanding of client-side analytics packages such as Google Analytics.

– Confidence to manage paid social campaigns (including but not limited to Facebook, Snapchat, and LinkedIn).

– Comfortable working with data to drive insights and recommendations.

– Be able to write solid rationales to back up recommendations.

– Be a relationship builder – at ease with colleagues, clients, and media owners.

– Excellent written and verbal English.

– Strong quantitative and analytical skills including working with budgets and numbers.

– Proficiency in Excel and Word.

Desirable but not necessary:

– Experience in planning and managing Display campaigns (Behavioural, Remarketing, Native & Programmatic).

– Be proficient with DoubleClick Bid Manager and Campaign Manager.

– Knowledge of SEO best practice.

About you

– Have an excellent digital background with experience in ad operations, campaign optimisation and reporting.

– Be a relationship builder – at ease with colleagues, clients, and media owners.

– Excellent written and verbal English.

– Strong quantitative and analytical skills including working with budgets and numbers.

– Advanced proficiency in Excel and Word.

Additional information

– Hunterlodge has a strong focus on Continual Professional Development. We have an established relationship with the IPA and Account Managers will be given the opportunity to take the Legal Regulations qualification, the Commercial Certificate and the Foundation Certificate, all fully funded by Hunterlodge. In addition, there is a comprehensive internal training programme with Energisers each week covering a variety of relevant topics.

– Free gym membership.

– A half day bonus holiday is awarded to anyone who is not sick over a 2 month period (i.e. this can add 3 days a year to holiday entitlement).

– We celebrate Thirsty Thursdays – on Thursday each week at 4.30pm drinks and nibbles are available!

– Regular company social events

With a clear strategy for nurturing talent and an obsession for Advertising Effectiveness, Hunterlodge Advertising is an IPA platinum accredited agency and our Managing Director, Rob Hunter, is co-chair of the IPA Professional Development Group. Successful candidates can therefore expect the very best training and development programme.

You will play an integral part in the construction of the strategy for projects delivered across a diverse portfolio of established and new client accounts. Very hands on role, you will have a passion for the use of data to develop strategic insights and understand how to balance quant and qual research methods to enhance and develop behaviour changing advertising ideas. You will work closely with clients to research the market, understand the consumer and the clients business, and help to formulate brand communications strategies, followed by creative briefs that will be used by the agency’s digital and creative teams to produce the creative ideas.

You will work with:

– Internal: Account Management team; Creative team and Director; Head of Media and media team

– External: Client marketing teams; other agencies in client rosters e.g. Media, Public Relations; Research organisations; members of the public in focus groups.

– Reporting to the Strategic Director

Responsibilities

– Working alongside account handling, creatives, operations manager and fellow planners to come up with a market leading strategy.

– Understanding what insight and data sources could be used to assist in the construction of strategy

– Assisting in the running workshop meetings with clients to gain insight into their business

– Writing creative briefs

– Working with clients to fully understand their business objectives, target markets and communications strategy.

– Analysing and extracting findings from data, consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.

– Facilitating, observing and recording qualitative research e.g. focus groups.

– Conducting and project management of research (quantitative and qualitative)

– Supporting and championing the creative development process, including briefing and enthusing creative teams

– Gathering data and preparing feedback reports on the effectiveness of campaigns.

– Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry e.g. data analysis, propensity modelling, behavioural economics, research methods, etc…

You will be:

– A planner with at least 2 years’ experience within an integrate agency environment

– Passionate about the effect advertising can have in changing behavior and delivering client success

– Resourceful – Adept in lateral, analytical and strategic thinking and persistence in the search for ideas; able to apply creative thinking to business problems

– Inquisitive – Always asking questions and looking for new insights

– Skilful in differentiating core advertising ideas from their executional treatments and astute in assessing when these meet the brief and how they will influence behaviour

– Steadfast in guiding creative work to meet the brief and committed to nurturing work that does so

– Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics

– Strong and persuasive communicators, able to simplify research and strategic thinking

– Fascinated by human behaviour, social trends, and how ideas influence people

Additional information:

– Hunterlodge has a strong focus on Continual Professional Development. We have an established relationship with the IPA and Account Managers will be given the opportunity to take the Legal Regulations qualification, the Commercial Certificate and the Foundation Certificate, all fully funded by Hunterlodge. In addition there is a comprehensive internal training programme with Energisers each week covering a variety of relevant topics.

– Free gym membership.

– A half day bonus holiday is awarded to anyone who is not sick over a 2 month period (i.e. this can add 3 days a year to holiday entitlement).

– We celebrate Thirsty Thursdays – on Thursday each week at 4.30pm drinks and nibbles are available!

– Regular company social events