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Start
During the Euros, our client sought to increase foot traffic to their venues by targeting diverse demographics. The primary challenge was to stand out amidst the event’s high noise level and drive significant engagement with a compelling offer. The goal was to reach a wide audience effectively and motivate them to visit the venues.
Middle
To achieve this, we launched a multi-channel marketing campaign that leveraged Programmatic Out-Of-Home (OOH) advertising, social media promotions, and geo-targeted mobile ads. The campaign was designed to capture the attention of a broad audience, with each channel tailored to reach specific demographics.

A key component of the strategy was the use of clever headlines promoting a 2-for-1 cocktail offer, which was particularly attractive to potential customers. This offer was prominently featured across all advertising platforms, ensuring it reached the right people at the right time, particularly during the heightened excitement of the Euros.

End
The campaign delivered outstanding results:
- Impressions and CTR: The Euros campaign generated 411,828 impressions with an impressive Click-Through Rate (CTR) of 0.51%, far exceeding the CTR KPI of 0.20%.
- Footfall Increase: The overall footfall increase factor reached 2.23x, significantly surpassing the KPI benchmark of 1.3x.
