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Start
SOUND Café aimed to capitalise on the influx of festival-goers attending the British Summer Time event in Hyde Park. With high-profile artists like Robbie Williams, Kylie Minogue, SZA and Shania Twain headlining this year, the café saw an opportunity to extend the festival experience and drive increased foot traffic to their venue. The challenge was to effectively engage this audience and entice them to continue the party at SOUND Café.
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To achieve this, SOUND Café implemented a targeted marketing campaign that included geo-targeted mobile ads and engaging social media posts. These ads were strategically placed to reach attendees as they enjoyed the festival, leveraging the excitement surrounding the performances.
The creative approach played into the festival’s vibrant atmosphere, inviting attendees to enjoy 2-for-1 cocktails and live music at SOUND Café after the festival. The campaign messaging cleverly referenced the headline acts, encouraging festival-goers to keep the energy going well into the night.
End
The campaign successfully captured the attention of the festival audience, delivering the following results:
- Impressions and CTR: The campaign achieved 235,317 impressions and 556 clicks, resulting in a CTR of 0.24%.
- Footfall Increase: The overall footfall increase factor reached 2.23x, significantly exceeding the KPI benchmark of 1.3x.