The Start
We were tasked with increasing brand awareness over core competitors (HP, Acer, Lenovo, Dell, Samsung, Apple) across a 6 week campaign period.
The Middle
By partnering with Finecast we could reach and build relationships with our audience (digital nomads, eco conscious, environmentally friendly, travel enthusiasts and young professionals) through addressable TV. We were also able to secure a one off 20% value add to this campaign under their newly launched Finecast+ purpose scheme. The scheme looks to incentivise brands with strong sustainability credentials and promote positive messaging and practices through their marketing. We also undertook a brand effectiveness survey.
The End
During the campaign, we received a total of 1,016,039 impressions, with 997,531 fully played completed views of the ad. This equates to an extremely high 98.18% VTR (view through rate).
To discuss how we can help improve awareness for your brand or make a splash creatively, contact nick.friend@hunterlodge.co.uk
