Incredible comes from within
ASUS is a challenger brand who very much see themselves as innovators and breakers of the mould from a technical perspective.
Our challenge was to produce a series of films for their family of low bulk laptop computers – Zenbook. Rather than produce slick product films, our videos had to portray a feeling of togetherness and individuality through technology, while having a unique and honest voice connecting to a wide spectrum of audiences.
Our 3 films show how individuals engage and enhance their unique and independent lifestyles through their use of Zenbook. The 3 scenarios are an intimate authentic view into people’s lives. But while viewers think they are seeing one thing – a young fit yogi, a dad teaching his daughter to make chutney, a milliner crafting designer hats – they are actually seeing something else – a yoga master bossing a class, a teenage entrepreneur getting her family in to help, a gender neutral person designer bespoke 3D headwear – these videos challenge people to think again about the world and redress the balance of their own unconscious stereotypes.
Age is a number…
Generation is a mindset…
What’s in a label anyway?
By not subscribing to living by the rules and instead celebrating and empowering those who dare to live differently. Our films show that Gen Zen is just a mindset that allows you do anything you set your mind to. After all, incredible comes from within.
To discuss how we could help you bring your brand to life through video, please get in touch with nick.friend@hunterlodge.co.uk