Around the Hunterlodge office, we’re known not just as apprentices, but as resident football pundits – always ready with an opinion on the weekend’s results. So it feels fitting that our start in advertising followed a familiar pattern – from watching how the game is played to being right in the middle of the action.
After joining the agency as apprentices, we didn’t spend long on the sidelines. We were soon getting involved in real projects, supporting campaigns and seeing first-hand how ideas turn into live work.
As the year’s gone on, that involvement has ramped up. We’ve started taking on greater responsibility across a range of client work, supporting projects for clients including Ravensbourne University London, the University of Southampton, West Herts College Group and Heriot-Watt University, to name a few. That’s meant getting properly stuck into everything from campaign coordination and delivery through to ongoing performance support.
A big part of our role now is making sure activity doesn’t just go live, but actually works. We’re tracking engagement, spotting opportunities to optimise, and feeding those insights back into future plans and client communications. That’s included hands-on work on HELM (Higher Education Listings Management) projects with clients, reviewing portals, and seeing how small technical and content changes can make a real difference. Alongside this, we’ve had the chance to be on set at content shoots, seeing first-hand how campaigns are built from the ground up.
“One of the best parts so far has been getting involved in content shoots. Seeing how much work goes into them – and being part of that process, is quality.”
Keith Godfrey
Over time at Hunterlodge, we’ve found our feet, worked out how we like to approach tasks and built strong relationships across the agency. Like football, it’s a team effort – and being trusted with meaningful work has helped build confidence and made us feel like contributors rather than spectators.
“I’ve loved seeing a campaign come together from start to finish. Watching it go live and seeing how happy the client is, knowing you’ve played a part in that, is a really good feeling.”
Josh Anwar
The progress we’ve made in a short space of time is something we’re really proud of. Between day-to-day agency work, workshops and coursework, the experience has gone far beyond what we imagined at the start. We’ve had opportunities to get involved in creative projects, support live campaigns, and gained a much clearer idea of what a career in advertising actually looks like day to day.
We’re both grateful for the support we’ve had so far and excited to keep building our skills as we continue our journey in advertising – with plenty more lessons to come, both in the office and in our ongoing football debates.
Interested in starting your own journey in advertising? Drop us a line at jobs@hunterlodge.co.uk