We welcomed students from three local secondary schools for a jam-packed day of learning, brainstorming, and pitching. The brief this year was to imagine rebranding TGI Fridays. TGI was once the go-to spot for parties with family and friends, but it has hit a rough patch. The big question was how to make the TGI brand desirable and relevant. The teams had to decide on whether to:
- Try to re-establish them in the restaurant market?
- Re-energise them with a bold new audience?
- Or take the leap into a totally different industry?
With a budget of £10 million and just six months to make it happen, they had to come up with a clear, measurable strategy, outline how they’d hit their goals, and decide how to spend the budget.
The students stepped into industry roles like Account Manager, Strategist, Creative, and Media Planner. They worked on defining key messages, designing logos, and choosing the right channels to target their audience. After brainstorming, they pitched their ideas in seven minutes to a panel of Hunterlodge experts. The teams presented strong campaigns with smart rebranding, ad placements, media plans, and some great visuals.
The teaching staff were thrilled with how the day went, loving the energy, creativity, and effort the students put into their campaigns.
Liz Pickford – Head of Futures at the Royal Masonic School
“Our students had a fantastic ‘Advertising Unlocked’ insight experience. It was so inspiring for the students to see an agency in action, work on a live brief, and a real eye opener in terms of breadth of opportunities available”.
If you’re interested in getting into advertising or would like your local school to be a part of this initiative then get in touch nathan.summers@hunterlodge.co.uk