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21st December 2021

Hunterlodge’s effectiveness culture is ahead of the rest

Strong performance in the IPA’s 2021 Effectiveness Culture Review

Hunterlodge Advertising Effectiveness Culture Recommendations:

1. Hunterlodge Advertising has a reportedly very strong effectiveness culture which will be important to maintain.
2. The one area which would improve effectiveness culture at Hunterlodge Advertising is in building stronger data partnerships with clients who do not see the value in sharing data to measure key marketing activities.

Top line stats vs industry averages:

  • Above the industry average for effectiveness culture
  • Above the industry average for all effectiveness quadrants
  • Above the industry average for all elements of data, tools & measurement
  • Above the industry average for all the key People elements
  • Above the industry average for the key Process elements

To talk to us about how we can help make your advertising efforts more effective, please get in touch with kim.mclellan@hunterlodge.co.uk

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