2 minutes with Annchen

💼 Career & Work

What’s been your biggest ‘pinch me’ moment in your career so far?
Seeing campaigns I’ve worked on genuinely drive results for clients. The kind where you refresh the dashboard just to make sure it’s real. Those “wait… I helped do that?!” moments never get old.

What made you want to work in the advertising, creative or education sector?
I love the mix of logic and creativity – where data meets ideas. It’s fast-paced, constantly changing, and keeps me on my toes, which is exactly how I like it.

What’s the best piece of advice you’ve ever received (or like to give)?
“You don’t have to have it all figured out – just take the first step.” Simple, reassuring, and surprisingly powerful.

If you could swap roles with someone at Hunterlodge for a day, who would it be and why?
Anyone in the creative team. I’d love to see how big ideas are born, how concepts take shape from scratch, and what it’s like living in a world of constant creative thinking – for a day. Then I’ll happily return to my spreadsheets.

🌍 Personality & Preferences

What three words would your friends use to describe you?
Quietly funny, kind-hearted, good listener.

What’s something on your bucket list you haven’t done yet?
A solo international trip.

Are you more of a sunrise or sunset person – and why?
Sunrise. Early mornings feel calm, fresh, and full of “I’ve got my life together” energy… even if that feeling only lasts until about 10am.

If you had to delete all but three apps from your phone, which would you keep?
Calculator (because maths is hard), Instagram (for balance), and Camera – to romanticise my life.

⚡ Quickfire: This or That

☕ Coffee or tea? Coffee
📚 Books or podcasts? Books
🐶 Cats or dogs? Dogs (specifically my GSD, Scout)
🏙️ City break or countryside escape? City break
⏰ Early bird or night owl? Early bird

If you’re interested in a career in advertising, then get in touch: nick.friend@hunterlodge.co.uk