In today’s noisy and overcrowded digital landscape, having a robust social media strategy is no longer optional for businesses—it’s essential. Over the past 4 years TikTok has emerged as a formidable force, reshaping the way brands connect with audiences. With some businesses still hesitant to jump on board the TikTok train, here’s 10 reasons why incorporating TikTok into your marketing plan is an absolute must.
- Explosive User Growth
TikTok has seen unprecedented growth since its launch, boasting over 1 billion active users worldwide as of 2023, and over 23 million within the UK. Its user base spans all age groups, do not be fooled by thinking this platform is just for Gen Z or Gen Alpha, who start turning 16 in under 2 years! However, younger audiences are critical for businesses targeting young tech-savvy consumers who are likely to influence market trends both now and in the coming years. It’s also important to know that ByteDance (TikTok’s parent company) allow marketers to target ads to users aged 13 and above, but audience data only shows audiences aged 18 and over.
- High Engagement Rates
One of TikTok’s standout differentiators is its exceptional engagement rate. Users spend an average of 58 minutes per day on the platform, scrolling through content and interacting with videos. This high level of engagement provides brands with ample opportunities to capture the attention of potential customers and drive meaningful interactions.
- Potential to Go Viral
The unique algorithm of TikTok democratises content discovery, meaning even accounts with a small following can go viral. The “For You Page” (FYP) curates content based on user preferences, making it possible for creative and compelling videos to reach millions of viewers. This viral potential is unparalleled and can lead to significant brand exposure and growth.
- Creative Freedom
TikTok is a platform that thrives on creativity and authenticity. Brands can experiment with various content formats, from short-form videos and challenges to user-generated content and influencer collaborations. This creative freedom allows businesses to showcase their personality, engage audiences in innovative ways, and stand out from the competition.
- Influencer Marketing
Influencer marketing on TikTok has become a very powerful tool for reaching wider audiences. Collaborating with popular TikTok creators can amplify your brand message and drive conversions. Influencers on TikTok are known for their strong connection with their followers, and their endorsements can significantly impact consumer behaviour.
- Trend Capitalisation
TikTok is a trendsetter, with viral challenges and memes often originating from the platform and spreading across other social media channels. By actively participating in these trends, brands can stay relevant and connect with their audience on a deeper, more personal level. Trend participation also signals that your brand is current and in touch with popular culture, although we would caveat that not all trends are right for all brands.
- Targeted Advertising
TikTok offers sophisticated advertising options that allow brands to target specific demographics, interests, and behaviours. With features like in-feed ads, branded hashtags, TopView ads and Spark ads businesses can craft highly targeted campaigns that resonate with their desired audience. This precision targeting ensures that your marketing efforts are both efficient and effective.
- Analytics and Insights
The platform provides robust analytical tools that help brands track their performance, understand audience behaviour, and refine their strategies. By analysing metrics such as views, likes, shares, and engagement rates, businesses can gain valuable insights into what works and what doesn’t, allowing for continuous improvement.
- Cost-Effective Marketing
Compared to traditional advertising channels, TikTok can be a more cost-effective way to reach a large audience. The potential for organic reach means that even brands with limited budgets can achieve significant visibility and engagement without having to spend heavily on paid ads.
- Building Community and Brand Loyalty
TikTok’s interactive features, such as live streams and comment sections, facilitate direct communication between brands and consumers. This interaction helps build a sense of community and fosters brand loyalty. Engaging directly with your audience can create a loyal customer base that feels personally connected to your brand.
So, what next…?
Come and talk to us!
Our content department work closely with businesses across an array of sectors providing consultancy, strategy, creative development and production through our unique ‘creator collective’ offering.
Incorporating a TikTok strategy into your marketing plan is no longer just an option—it’s a necessity. Embrace TikTok and watch your marketing efforts reach new levels of engagement. Contact marketing@hunterlodge.co.uk for more.
