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11th June 2024

Why Video Has to Be Part of Your Content Plan

Our eight reasons for using more video...

From social media to corporate websites, video transforms the way brands communicate with their audiences.

Here’s why incorporating video into your marketing strategy is essential for success.

  1. Higher Engagement Rates

Video content consistently outperforms other content types in terms of engagement. Studies show that social media posts with video have 48% more views than those without, and video content on social platforms generates 1,200% more shares than text and images combined. Videos are inherently more engaging because they convey emotions, tell stories, and capture attention in ways that static images and text cannot.

  1. Improved SEO

Search engines favour video content, which can significantly improve your search engine optimisation (SEO) efforts. It has been predicted that this year over 82% of online traffic will be made up of video content, so it should come as no surprise then that big online players like Google want their share of that pie and are updating their algorithms to favour video. Websites that include videos are 53 times more likely to rank on the first page of Google search results. Video content increases the amount of time visitors spend on your site, reducing bounce rates and signalling to search engines that your content is valuable and relevant. Additionally, properly optimised videos (with relevant keywords, tags, and descriptions) can drive substantial organic traffic.

  1. Enhanced Brand Awareness and Recall

Video content is more memorable than text or static images. According to research, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text (now what did we just say?). This means that video is not only effective at capturing attention but also at ensuring that your brand’s message sticks in your audience’s mind. High-quality videos that showcase your brand’s personality, values, and products or services can significantly enhance brand awareness and recall.

  1. Versatility Across Platforms

Video is highly versatile and can be used across various platforms and marketing channels. From social, email marketing, websites, or even offline presentations, video content can be easily edited and repurposed into different formats and audience preferences. Social platforms such as Instagram, Facebook, LinkedIn, TikTok and of course YouTube all prioritise video content, making it easier to reach and engage diverse audiences.

  1. Increased Conversion Rates

Video has a profound impact on consumer behaviour and can significantly boost conversion rates. Including a video on a landing page can increase conversions by 80%, and 64% of consumers are more likely to purchase a product or service online after watching a video about it. Videos provide a comprehensive way to showcase your services, explain benefits, entertain and build trust with potential customers, all of which are crucial for building brand advocacy and driving sales.

  1. Better Customer Understanding

Videos allow you to communicate complex information in a simple and easily digestible format. Tutorials, explainer videos, and product demonstrations can help customers understand how your products or services work and how they can benefit from them.

  1. Stronger Emotional Connection

Video has the unique ability to evoke emotions and create a deeper connection with audiences. Through well-crafted storytelling, music, and visuals, videos can convey emotions that resonate with viewers on a personal level. This emotional connection can foster loyalty and encourage viewers to become advocates for your brand.

  1. Measurable Results

One of the advantages of video marketing is the ability to measure its effectiveness through various metrics. You can track views, engagement, shares, conversion rates, and more, allowing you to refine your strategy based on what works best. Analytics tools provide valuable insights into audience behaviour and preferences, enabling you to continuously improve content.

So, what are you waiting for…?

Not sure where to start…

Well, that’s okay at Hunterlodge we’re experts in storytelling and producing video content for any audience across multiple channels. Contact marketing@hunterlodge.co.uk and let’s create something magical together.


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