So, it seems here at Hunterlodge for us, a winning Christmas ad is all about having something everyone can relate to during the holiday season, throwing in some humour, maybe a familiar celebrity face, and then wrapping it all up with a message that really tugs at the heartstrings.
Sarah Artis, Group Account Director says “JL didn’t do it for me this year I’m afraid – there’s just not enough Christmas in it! Personally, I like Christmas ads that tap into some kind of truth about the season that everyone recognises – whether it’s the monster dinner prep or the ever-present Mariah in our ears – it all says Christmas.”
Olivia, Account Exec disagrees “They’ve definitely continued their tradition of heart-warming Christmas ads, maintaining their signature style with a unique twist – a plant…”
Here are just 5 of our favourites:
1. In the 2016 John Lewis ad, animals and humour took centre stage. The ad showcased a trampoline that was set up for a big Christmas day reveal, but on the night before, foxes, squirrels, and badgers decided to turn it into their very own VIP playground.
Vicky, Marketing Exec is all in, saying, “This ad is one of my favourites – you’ve got cute animals and a dad going all out, burning the midnight oil to whip up a surprise for his daughter. I mean, what’s not to love?”
“Give something everyone will love this Christmas.”
2. Sainsbury’s delivered a powerful message in their 2014 Christmas ad, created in collaboration with the British Legion. The ad portrayed a poignant scene from 1914, depicting England and Germany at war, but uniting for a day to play football and exchange gifts, emphasising the theme.
Nick, New Business Director feels strongly about this one “This ad was made in very good taste, celebrating the truce of 2014 and people putting their differences aside, even for just a short while. It was obviously going to split the audience with some suggesting you’re using the deaths of millions to sell Brussels sprouts!”
“Christmas is for sharing.”
3. Amazon’s 2023 Christmas commercial tells the story of lifelong friendships, demonstrating that moments of joy become even better when shared with those dear to your heart.
Andy, Senior Designer says “This Amazon ad is the best of a bad bunch this year. The John Lewis ad did not do it for me – I’d be raging if someone opened my presents and the track by Andrea Bocelli is incredibly annoying…”
“Joy is shared.”
4. If you find yourself unable to be with family or friends this Christmas, Aer Lingus’ 2016 ad is sure to tug at your heartstrings. Technology might not replace the presence of your loved ones, especially during the holiday season. However, Aer Lingus stepped in to surprise three families with the ultimate Christmas gift they could ever wish for!
Charlotte, Account Manager says “As I’m an Irish living away from home this gets me every time”.
“Bringing people home for Christmas.”
5. Let’s not overlook the influence of a celebrity in spreading Christmas cheer. Jeff Goldblum’s hilarious Currys 2015 ad brilliantly demonstrates the scenario where individuals receive a present they are unsure about only for him to showcase what their genuine reaction could have been if only they had received the present they wanted – therefore sparing them the awkwardness of pretending to love a gift they actually didn’t.
Kim, Managing Director says “This ad is great – we’ve all had those embarrassing cringeworthy gifts! A celebrity and some humour makes for a good combo”
“Spare the act this Christmas.”
As we wrap up our journey of our favourite Christmas ads, it’s clear that their enduring magic lies in their ability to evoke emotions that strike a chord with us all. Collectively, these ads remind us that Christmas is about shared moments, genuine connections, and the joy found in the simple act of being together.
