Voice search is one of the hot topics of discussion amongst forward thinking brands. Future proofing your brand’s audio identity along with opening new touchpoints for consumers to interact, engage and purchase, are all vital considerations.
Voice search utilizes spoken words to communicate with search engines. The breadth of what smart speakers can provide is enormous; you can order your weekly grocery shopping, buy a pizza, book a taxi, request to play a song or just seek an answer to a question. So, basically, everything you can do on the internet, but instantly via voice commands.
More searches are now conducted by spoken word than ever before. Google report that 20% of their mobile queries are now voice-driven. ComScore say that half of all smartphone users are engaging with voice search technology daily. These stats look set to continue to grow at rapid pace.
The huge growth in smart speaker ownership, via Amazon Alexa and Google Home devices has fuelled the daily common practice of voice search interactions and purchases. It is estimated that in 2022, voice commerce sales will reach $40 billion and 55% of households are expected to own smart speaker devices (Source: OC&C Strategy Consultants).
Smart speakers are set to be the fastest adopted technology in history, even faster than the smartphone.
Brands are already taking advantage of this opportunity – The British Heart Foundation, who have run digital audio ads on smart speakers, encouraging listeners to make a voice donation straight away via their voice enabled device.
The possibilities are almost endless. From voice activation, branded entertainment or experiences and voice commerce capabilities.
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