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15th October 2018

Targeted messaging to drive quality leads for Starleaf video conferencing


Our target was to gain 67 leads by the end of the campaign and within the first two weeks, the campaign has already driven 33 leads with a CTR of 0.52% (with a CTR benchmark of 0.13%).


Experimenting with the creative and advert messaging for Starleaf’s target audience provided us with a set of strong messages that resonated with their target audience in France and the USA to drive quality leads.

The right messaging, at the right time, to the right people.


To maximise ROI, Starleaf needed support with identifying their key audiences in the right countries and create heavily targeted adverts that would drive quality over quantity leads.

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