StudyTubers have emerged as invaluable resources for prospective university students navigating the complexities of higher education. Stemming from the broader phenomenon of influencer marketing, StudyTubers offer authentic insights and guidance, resonating with audiences seeking genuine advice on everything surrounding universities, from applying and knock backs to making the most out of your time there. Universities can benefit hugely from StudyTubers, tapping into their ability to connect with and support potential students throughout their nurture journeys.
StudyTube, along with its counterparts on platforms such as Tumblr, Instagram, and TikTok, has become a haven for students sharing their academic experiences. Originating from the Studyblr community, StudyTubers create content spanning pre-university preparation, university selection, application processes, and the intricacies of university life. Their videos offer candid glimpses into the highs and lows of university life.
Here are 5 notable StudyTubers who have amassed substantial followings by offering diverse content tailored to student audiences. From study techniques to personal anecdotes about university life, these influencers cover a wide range of topics, providing valuable insights and support to their viewers. Their honest perspectives and willingness to address topics like mental health and personal development make them relatable and influential voices.
- Eve Bennett – from giving us a look into how Freshers Week really is to giving us her opinions on whether or not university is actually worth it, Eve’s channel is a must-watch for any StudyTube fan.
- Jade Bowler – offers up her honest reactions to many of the experiences students face during their time in education, including not getting into the university of your choice.
- Ruby Granger – if you’re looking for tips on how to become more organised or you’re simply wondering what it’s really like being a student.
- Ibz Mo – useful information with comedy including his ‘5 items that all students forget to bring for university’.
- ThisIsMani – through his vlogs we get a sneak peek at his life as a student. What’s more, he even has videos dedicated to different facets of student life, such as internships and self-care.
Their content, from campus tours to personal reflections, offers a real-world perspective that prospective students value. Moreover, monitoring StudyTuber content provides universities with valuable market research, helping them understand their institution’s perception and areas for improvement.
By actively seeking out partnerships with StudyTubers, universities can enhance their prospect nurture journeys and forge meaningful connections with the next generation of students. You can either allow them complete creative control to maintain credibility or produce more polished video content with a selection of influencers to give you a rounded view – like the video below we created for Queen Mary in Malta.
If your recruitment campaigns could do with a little help down in the conversion end, then perhaps you should consider a StudyTuber or two. Get in touch with nick.friend@hunterlodge.co.uk and we can discuss how we can help add another dimension to your content efforts.
