My role as creative content strategist is split into three parts.
You have the creative side that is very much around ideation and using creativity as a way of problem-solving. But also efficiently speaking to our audience. Dramatising the problem. Then there’s the de-platforming of content, meaning that content is now everywhere. It’s a video, a poster, a text message, an email. And finally, strategy. Strategy is all about making content make sense for our clients. A lot of the time our clients instinctively know what they need to do for their audience but not how to execute. I feel like the work that we do is just backing them up.
Our content team is an expert on youth culture.
We know how to speak to this demographic and the way that they like to be told things. We’re pretty limitless when it comes to our capabilities of speaking efficiently on different platforms and different disciplines. But predominantly, we know youth culture, and we’re experts at storytelling through video.
The content team has been doing two sets of work predominantly: workshops and content creation.
The workshops are exciting because we get to work with some incredibly smart people who know what they’re doing. Being able to touch base with our clients from that level has been phenomenal, and it sets up some really exciting innovations in the room, which is what we’re all about. Secondly, it’s the work that we’re able to produce. Not only is it on-brand, not only is it dramatising the campaign, but it’s really speaking to the audience.
I’ve been thinking a lot about what it means to be a creative content strategist.
Three things: One is having a point of view on strategy then simplifying it for audiences. The second thing is loving questions more than answers. Something special happens when you’re able to ask a question and it leads to more investigation, the bread and butter of collaboration. The third is just listening. Stats are great, and we use them in content all the time, but really we just want to dial into the thing that makes the content tick and get that across in an engaging way.
Why work with us? Our distaste for bad taste is what keeps us energised.
We have a recipe for creating really great content. We think every client is capable of creating greatness, of efficiently speaking to the consumers in a way that really dramatises the problem and the solution. I think that’s what we’re all about: the discovery of what that solution may be, whether it’s video, whether it’s strategy, and then bringing it to life in a way that pops.
If you want Joey to tackle a brief or help with your content creation, then please get in touch with nick.friend@hunterlodge.co.uk
