Imagine a world where your social media magic doesn’t just stay confined to the feeds but instead takes flight across platforms, grabbing attention wherever it goes. That’s the beauty of Social Display, a game-changer in digital marketing.
Now, here’s the kicker: many brands haven’t quite caught on to its full potential.
Social Display advertising is the distribution of social media posts outside the walled gardens of social media platforms, often using existing media buying infrastructure. The user experience is similar to encountering social media posts “in the wild” rather than seeing a banner ad, and as a result audiences engage at significantly higher rates.
And the results speak for themselves. Studies have shown a five-times improvement in brand lift and consideration when using Social Display. Plus, it can increase Click-Through Rate (CTR), giving your marketing efforts a boost.

Let’s look at the benefits of Social Display:
- Enhanced Performance: Social Display is proven to engage users more effectively, combating ad blindness and yielding higher interaction rates.
- Improved User Experience: Social Display posts prioritise relationship-building over transactions, fostering organic engagement and goodwill towards the brand.
- Deeper Insights: Social Display enables brands to understand which types of social posts drive KPIs, guiding content creation strategies for enhanced engagement across all channels.
- Cost and Time Efficiency: Social Display campaigns can quickly align with new social media content, eliminating lengthy turnaround times and costly production processes associated with traditional banner ads.
- Enhanced Control and Transparency: Brands gain greater control over distribution by utilising their own media buying stack, enabling seamless comparison of Social Display performance with other tactics and enhancing overall campaign management.
Plus, Social Display allows you to extend the reach of your influencer posts beyond the limited number of individuals who follow on social media. This enables brands to get more value out of the content.
Get in touch with us today to learn more about programmatic innovations kim.mclellan@hunterlodge.co.uk