“A goal without a plan is just a wish.” - Antoine de Saint-Exupéry

Brand Strategy

Sometimes you need to find your voice and sometimes you just need to change your tune. Wherever you are in your brand journey we can help you find your way. From Brand Essence & Personality to Brand Architecture and Corporate Identity your brand strategy will drive company culture, energizing both your employees and customers.

Marketing Strategy

Working to avoid tactics which get passed as strategy, we aim to bring clarity and definition to clients marketing strategies by focusing on the foundations of marketing fundamentals: Product & Price (validation of customer universe, appetite & demand), Distribution (channels, journeys & conversions) and Promotion (segmentation, targeting position & comms).

Campaign Strategy

Effective advertising campaigns are not the product of a single, great idea, but a collection of great ideas unified by a single thought. Working to unearth the single unifying thought that can be carried from creative ideation to final conversion, we use insight and objective setting to strategically map truly integrated, highly effective campaigns.

If you want to bring a more strategic approach to the way you do business, get in touch at kim.mclellan@hunterlodge.co.uk

 

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