Delivering successful advertising campaigns across the full range of traditional and digital media

All of our media campaigns are strategically tailored for each client, choosing the appropriate media channels to reach relevant audiences and focused on achieving campaign objectives and goals. We fulfil this by focusing on business objectives and taking customers on a ‘journey of persuasion’ throughout the conversion funnel.

 

From research and insight, through to analysis and optimisation, our dedicated media team are experienced in planning, buying, implementing and optimising campaigns across a varied mix of media channels and business sectors.

 

Planning

Our media channels must ensure the right audiences are taken on a journey, to build salience and consideration, ultimately generating response. Our media strategy incorporates an approach to fulfil all objectives in a customer’s typical path to conversion. We drive awareness and consideration with upper-funnel activity and then capture response with lower-funnel supporting media.


Buying

Our media buying covers the full breadth of traditional and digital media channels.

Traditional

Digital:

·         Television·         Online Video
·         Video On Demand·         Programmatic Display
·         Radio / Audio·         Native Display
·         Out of Home·         Online Gaming
·         Cinema·         Online Influencers
·         Print·         Paid Social
·         Direct Mail·         Paid Search
·         Door Drops·         Search Engine Optimisation
·         Television·         Online Video
·         Video On Demand·         Programmatic Display

 

Implementation & Optimisation

Dedication to measurement and reporting

We ensure all activity is measurable and accountable by setting up campaign tracking and tagging at the very start. We achieve this through our passion for customer journeys and tracking all media responses through to final conversion points. We pride ourselves on going above and beyond the usual media implementation requirements, by advising our clients on their website, landing pages and conversion goals and setting up appropriate tagging, to enable us to report on the quality of response from our media campaigns.

Our optimisations are data-driven. It is important to study the entire customer journey and look at all potential data touchpoints to assess how we optimise activity, across the audience, the content, the channels, the platforms, your business results of conversions and most importantly ROI. This is a constant cyclical process that feeds data learnings back into ongoing performance during the flight of a campaign:

Monitoring campaign performance with DataLodge

DataLodge is our 360-marketing intelligence platform that centralises multi-channel marketing activity in one easily accessible dashboard – available 24/7 via a web link. This means we can analyse and refine activity in real time helping us to maximise our client’s ROI on every campaign.

 

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