Insight into the student world is the key to the success of your recruitment and retention strategies.
Prism3 is our proprietary research tool that provides our clients with tailored and bespoke research to inform creative, planning and strategy. For our HE clients, we utilise Prism3 to create individual panels of prospective students, current students and Alumni, that sign up to Hunterlodge voluntarily and provide insights and opinions to help inform our advertising.
A fantastic benefit of Prism3 is the ability to completely tailor our research questions to our clients’ specific needs and explore the particular insights we want to uncover. This can vary from reviewing creative designs and media channels, to completing online surveys and building custom-made focus groups.
We can also gain first-hand learnings from students on which other universities are part of their decision-making process and being considered alongside your university, giving us knowledge of key competitors that we need to differentiate from and provide prospective students with USPs.