We take a people-first approach to content, with an emphasis on our audiences’ wants and needs. Authentic storytelling is at the heart of everything we plan and create. We think benefit first, product/service second. By rewarding audiences with content that is educational, inspirational, entertaining or useful, we breed deeper connections that foster loyalty and influence purchase decisions.
Effective content is all in the planning. Our tried-and-tested methodology involves collaboration with key stakeholders. Strategies are based on audience insights, customer journeys, brand visions and competitor analysis. Then we define the strategic position to develop content pillars and tone of voice. Our content calendars ensure we are relevant and timely for the brand, the industry, the season and the customer. Ideas, inspiration and a sprinkle of editorial magic bring it all to life in ways we know will provoke a reaction that leads to an action, whatever the channel.