Today the Council for Advancement and Support of Education (CASE) announced its 2020 Circle of Excellence Award winners.
These peer-selected and adjudicated awards showcase hundreds of institutions across the globe whose talented staff members are advancing their institutions through innovative, inspiring, and creative ideas.
The awards acknowledge superior accomplishments that have lasting impact, demonstrate the highest level of professionalism while delivering exceptional results in the fields of advancement services, alumni relations, communications, fundraising and marketing at colleges, universities, independent schools, and affiliated nonprofits.
“These awards demonstrate our members’ success in advancing their institutions through their remarkable and varied work across all advancement disciplines,” says Sue Cunningham, CASE President & CEO.
Birkbeck, University of London were over the moon to find out this morning that they had won a Grand Gold for their ‘Problem Solved’ campaign.
As a university that breaks the education mould in their course delivery strategies, Birkbeck partnered with Hunterlodge to create a distinctive and engaging brand campaign that drove engagement and increased applications and enrolments in a time of national decline. A detailed audience insight gathering stage led to the creation of accurate heartland and headroom personas and enabled a smooth and engaging customer journey for their target audience. Hunterlodge translated Birkbeck’s difference into clever content strategies and visually different creative with the “Problem Solved” campaign. The campaign showed impressive results across the board, with activity continually outperforming sector averages.
The CASE judges commented:
“This campaign was so unique. It has such a fun, eye-catching and light-hearted approach that it gives the school an actual personality different than you expect in higher education. Beyond that, the entry was very comprehensive. Outcomes tie everything back to established goals, which clearly link back to enrolment and applications – fundamental to higher ed. All the judges agreed that this was so unexpected and so effective. The multichannel approach is also very strong. This was an exceptional submission that really stood out in strategy, outcome, and creativity.”
We are really proud of our work being recognised as ‘unique’ and effective, but even more so of the amazing work Lynn, Eóin and the Marketing team at Birkbeck, University of London are doing day in, day out. Congratulations.
To find out how Hunterlodge can help you with award winning Strategy, Creative and Media campaigns contact Simon Bracewell, Education Director.