A few weeks ago we shared our latest piece on how to make a successful podcast, where we broke down the key stages we go through, leaving no stone unturned. We wanted to share some of our learnings from our podcasting adventures to date.
- Editing takes time.
You may have decided on an ideal length for your podcast and prepared as much as you can, but the conversation is never scripted perfectly and that’s the beauty of podcasts – they’re authentic. With that in mind, allow yourself plenty of time to edit down each episode.
- Capture content.
When you’re in studio, take lots and lots of pictures and video – staged or behind-the-scenes. It all makes for great content.
- Keep it professional.
If you’re recording remotely, make sure all participants have working microphones and visible branding e.g. mugs or microphone covers. It all helps to make the podcast look premium especially when sharing content on social channels.
- Warm up time.
Allow your presenter and interviewees time to discuss the structure of the episode again and get themselves comfortable. There’s nothing worse than them feeling rushed.
- Finding a presenter isn’t easy.
Finding someone who knows the subject and is experienced in interviewing isn’t necessarily easy or cheap. Therefore, expect it to take time to get the perfect person to represent your brand or lean on us as we have a black book of talented journalists/presenters.
- Share, review and rate.
Remember to get all your colleagues to share the podcast on their social channels and also leave reviews and ratings on iTunes. It’ll help it to get higher on the charts and easier for people to find.
- Success breeds success.
The first series will be harder to engage willing interviewees. But as soon as they see how good your podcast is and how beneficial it is to the business’s brand as well as participants profiles then you’ll have people banging at your door to be involved in the next series.
- Keep it fun.
Some subjects can be quite intense, so think about ideas for keeping it light-hearted. You can even encourage the audience to participate by continuing the discussion and asking questions through your social channels.
- Series themes work well.
Having an overarching theme for a series ensures that all the episodes work together, rather than feeling like 6 tenuously linked pieces. Easier said than done – but that’s where planning is so important.
- Consistent drop date.
By going live at the same time each week, your audience will start to expect the next episode and even plan it into their week! Audience listening insights are key here (in our experience Tuesday mornings are popular).
To find out how Hunterlodge can create a successful podcast for your brand, contact firstname.lastname@example.org
To read the success story of ‘Leading Edge’, our podcast series from Henley Business School, click here.