Rob Hunter

Founder & CEO

Rob Hunter

Founder & CEO

Rob has always been thrilled by advertising and was lucky enough to join a local design and print company at the age of 16 (having decided a move to Cumbria with his family was not one of his career goals). At 19, he was poached by their largest client, Blitz, a then subsidiary of Holmes and Marchant. After spending two years there, Rob felt he could deliver a much more effective marketing and advertising service and founded Hunterlodge Advertising in 1987.

Rob has significantly grown the company over the years and is rated as Platinum by the IPA sharing the enviable position with only 24 other agencies across the UK. We are also hugely proud to be the only integrated agency to hold 11 back-to-back IPA Golds. He sits as Co-Chair on the IPA’s Professional Development Group leading the industry in helping set and achieve its new vision – to turn advertising into a profession over the next ten years.  Rob was also granted an IPA Fellowship in April 2016.

Rob’s obsession for effectiveness has kept him on track to make Hunterlodge the most effective agency in the UK by 2024.  This has been possible by ensuring all his team share his unquenchable thirst for knowledge, ensuring even his most knowledgeable and highly skilled people are pushed to unique levels of excellence. The company has a simple purpose – to make effective advertising accessible to all clients.

Sally Hunter

CMO

Sally Hunter

CMO

Sally, having worked client side for a multi-national chemical company and a global retailer and gaining an MA in Marketing Communications along the way, decided to try agency life. The 18 years she has now been at Hunterlodge Advertising proves that she quite likes it.

As CMO, she has worked on marketing and advertising strategies across a wide range of our public and private sector clients. From target audience profiling, research, insight gathering, campaign planning to full implementation, Sally is highly effective in terms of helping our clients achieve their objectives.

Kim McLellan

Managing Director

Kim McLellan

Managing Director

Kim started his career as a Geologist and worked his way around the world searching for riches, until he found it in the most obscure place – the world of advertising. Having been at Hunterlodge Advertising for over 20 years and a member of the Board, his strengths lie in insight generation and strategic planning.

He’s overseen an impressive portfolio of campaigns for a wide range of public and private sector clients including Higher Education Institutes, the NHS, NFL, Mercedes Benz, Trevor Sorbie and Cats Protection. He believes that the success of these campaigns is due to the right combination of customer insight, understanding of media touch points, careful management of channels to market and commitment to Customer Relationship Management (CRM).

Jason Baker

Strategic Director

Jason Baker

Strategic Director

Jason grew up on a beef cattle farm in midwest America, which he claims developed his pursuit of simplicity. After gaining a Postgraduate degree in Business Studies, he became an Avionics Technician in the U.S. Navy but then took an interesting dive into agency life as a Web Development Manager. He then joined Hunterlodge as Head of New Media before embarking on new adventures client side as Deputy Marketing Director at IKEA UK and Group Marketing Controller at Bestway Wholesale.

Throughout his career he has worked in a wide variety of industries including automotive, education, pharmaceutical, retail and technology with brands such as AstraZeneca, Carphone Warehouse, Citrix, O2, Orange, Sony Ericsson and Novo Nordisk.

With a passion for the Blues, Bourbon and BBQ, Jason rejoined Hunterlodge in 2013 as Strategy Director and now heads up our strategic and business consultancy arm – Red Line.

Coming from a digital background, Jason’s specialities lie within integrated marketing, digital strategy and marketing technology integration that generates tangible outcomes and results.

Peter Murphy

Creative Director

Peter Murphy

Creative Director

Just like Richard Burton, Peter spent two years working at the Co-op. They both left to be more arty. Unlike Burton, Peter started his career at IMP London where he created campaigns for Bell’s Whisky, Maltesers, Twix and Great Ormond Street Hospital. He then joined D’Arcy in the USA to work on their flagship accounts; Capital One credit cards, Cadillac and Pontiac.

Back in the UK, he became the first Art Director hired at VCCP and launched O² across Europe and ING Direct in the UK – both campaigns picked up IPA Effectiveness Gold Awards. Whilst at WAVV Rapp Collins, he created successful direct response campaigns for Tesco, Epson, Learn Direct, Strongbow and Scottish Widows.

In 2007, he joined Hunterlodge Advertising as Creative Director and has been bringing big thinking and incredible creative to clients with more passion and enthusiasm than ever before.

Sarah Irish

Head of Account Management

Sarah Irish

Head of Account Management

Sarah started her career in PR working at Consolidated Communications Management where she promoted clients including Polygram Video and Disney.

She joined Proximity London in 1995 and developed her skills on creating direct response campaigns for a range of clients including Barclaycard, Elida Faberge, Volkswagen Commercial Vehicles and the Royal National Lifeboat Institution. Whilst Group Account Director for Yellow Pages, the business to business prospect campaign was recognised with a Silver at the DMA International ECHO Awards.

In 2008, Sarah joined Hunterlodge Advertising to head up the Thames Valley University account. She had a successful start winning Silver in the Heist Awards 2009 for the ‘Little Book of Selfishness’.

Sarah now heads up the account management team and is a key part of ensuring quality and consistency across all areas of the business.

Dan Grossman

Head of Media

Dan Grossman

Head of Media

From an analytical marketing background, Dan brings 20 years of experience with a record of high achievement on both agency & client-side. Having worked in Camelot’s marketing team early in his career, he moved agency side and has worked in independent & multinational network agencies for the last 18 years.

With knowledge and expertise in media creativity & innovation, Dan has a wealth of experience in the planning, buying and measurement of integrated campaigns across Offline & Digital media within paid, owned & earned channels. Accustomed to working with strategy, creative, media & digital teams, Dan shares our passion for advertising effectiveness. Familiar with proving effectiveness across multiple consumer touchpoints throughout the conversion funnel, Dan is well versed in building performance plans to assess KPIs and success measures. Using different approaches to balance campaigns to achieve different business metrics, from short-term ROMI to long-term customer LTV and brand growth, he has vast experience of analysing the entire customer journey and path to conversion.

He has a proven track record of managing successful multichannel media strategies and activations across brand & direct response campaigns, for clients within a variety of industry sectors, including higher education, retail, e-commerce, financial services and insurance.

Sarah Artis

Senior Account Director

Sarah Artis

Senior Account Director

Sarah is an experienced Client Services Professional and has worked in creative, communication and marketing agencies for nearly 20 years. Across her career, she has worked with clients within the UK and internationally including Volkswagen Group Leasing, 3M, Jaguar Land Rover, Sony, Dixons Retail and Southern Rail.

With a high stress ceiling, she flourishes under the most challenging of projects and has an exceptional ability to see ways of putting the skills of other to best use. Sarah is commercially aware, can prioritise objectives and is constantly looking for improvements. Her key strength is to understand clients’ needs and develop strong relationships based on trust and confidence in Hunterlodge’s ability to deliver.

Martin Irish

Head of Art

Martin Irish

Head of Art

Martin’s story has been likened to Billy Elliott (without the dancing) having come down from the frozen wastes of the North East. He originally planned to only stay a year and get some ‘London experience’, fortunately he decided to stay and settle with his family in the centre of the universe – Rickmansworth!

His creative journey started as a junior visualiser at BMP before moving to WWAV Rapp Collins , BHWG and Proximity London where he developed his creative and managerial skills. He has worked across global brands in the automotive, charity, B2B and FMCG sectors. The plethora of global brands he has worked on is way too long (and laborious ) to list here but the biggest mailing he’s ever produced was sent to over 9 million Nectar members to launch their new brand  – thankfully with no typos!

Martin’s passion for advertising echoes his passion for his beloved Newcastle United being described by a client as “definitely more Shearer than Asprilla”.

He will however admit (reluctantly) he’s been far more successful than the ‘Toon’ of late, producing some highly successful multi-media campaigns and picking up the odd bit of silverware over the years. But don’t remind him about  ‘The Player Who Most Runs Like A Girl”  award from The Advertising Softball League.

Katherine Punch

Business Development Director

Katherine Punch

Business Development Director

Katherine knew she wanted to enter ad land after early traineeships at M&C Saatchi and George Patterson Bates in Sydney. After her BA in Communications she worked as a media planner / buyer (before the days of the internet) at BBDO working on the colossal Lion Nathan and Pepsicom accounts. London called, and she found the world of content marketing working at HHC, Ink Publishing and August Media, a division of Publicis. Katherine has launched highly successful projects for CNN International, easyJet, IKEA, GAP, Ocado, Christies International Real Estate, The Goodwood Estate, Kinleigh, Folkard & Hayward, Hiscox, Hammerson, UGLE, P&G, Print Power, Golfbreaks.com and Z Hotels to name a few.

As business developer director, Katherine enjoys working with like-minded clients who want to create incredible, effective work. She has helped clients develop and launch websites, magazines, DM, always-on content, social media assets, brand guidelines, research, asset audits and product copy in the UK and around the globe in over 30 languages. Katherine is a passionate believer in great content and its power to build brands, change perceptions and nurture relationships.

 

Want to see what we can do for you?

Show Me