OF B2B MARKETERS SAY LEAD GENERATION IS THE MOST IMPORTANT ORGANISATIONAL GOAL FOR THE NEXT 12 MONTHS
Source: Content Marketing Institute
OF MARKETERS ARE NOW USING A MULTIPLE TOUCHPOINT ATTRIBUTION MODEL, NEARLY DOUBLE THAT OF LAST YEAR
With effectiveness being our mantra as an agency, we work with all our clients to deliver the best possible support and advice that will subsequently deliver the highest return on marketing investment (ROMI). ROI strategies will be planned to deliver the right combination of awareness and activation to get the most effective results. Clients benefit from our specialist market trend analysis and demographic profiling tools that we use to inform and enhance our understanding of audiences and their consumption patterns.
Cats – Re-home a Cat
40,840, with over 50% of these directly attributable to the campaign. A massive increase – by 1,500% – in the volume of online searches for ‘find a cat’ (our campaign call to action) averaging 590 per month against a benchmark of 490. With a conversion rate of 30% from unique enquiry to adoption, 5,066 cats have been re-homed – 2 ½ times over our original target.
Understanding people’s motivations behind adopting a cat – with charming creative and a magical TV ad showing them what their lives were missing. Our technical know-how ensured continuous optimisation of the campaign, while targeted media got the most from the budget.
Reverse the declining trend in cat adoptions. Test new approaches, improve digital performance and increase enquiries – just 89 enquiries from Google searches the year before. Target of 2,000 cats to be re-homed.