Rob Hunter, CEO of Hunterlodge and Chair of the Institute of Practitioners in Advertising's (IPA's) professional development group, was asked to discuss his experiences of developing apprenticeship standards at the most recent national gathering of Local Enterprise Partnerships (LEP’s) at County Hall, London.

Rob was on stage with Jonathan Slater, Permanent Secretary for the Department of Education, and Sir Gerry Barragan, Chief Executive of the Institute for Apprenticeships (IFA). 

Rob, who is also chair of the Advertising Trailblazers group, has seen the benefits of recruiting apprentices through the IPA’s Creative Pioneers programme, it was this that gave him the incentive and motivation to help develop the industry’s new Apprenticeship Standard.

“One of our apprentices has just become the industry’s first ever Accredited MIPA qualified apprentice, (MIPA being the highest qualification in advertising). He has rapidly risen through the ranks at Hunterlodge and is now a Senior Account manager working on one of our most prestigious accounts.”

The new apprenticeship standards need to be able to guarantee that apprentices are trained to the highest level, and Rob admits that this process proved more complicated than expected. That was until he and his advertising Trailblazer group enlisted the help of the IFA – the Institute for Apprenticeships.

“The IPA is 100% dedicated to developing the very best learning and development for all agency practitioners, at whatever level they are in their careers. Without them the Trailblazer group would not have got going. Even with them on board the standard approval process has been highly complex, that is until working with the IfA, which has enabled us to fast track a one-year process to six weeks. They have made creating the standard much more logical and have set us up to win in terms of getting approval. If anyone is considering joining a Trailblazer group or chairing one, I cannot recommend getting the IFA involved highly enough - it will save you months and months of headaches.”

Our CEO, Rob Hunter, has championed the IPA’s quest for Chartered status, and is currently part of the Professional Development Group’s ‘Future of CPD’ Working Party – making him a key advocate for Sir Gerry Berragan’s mission to develop the standards in apprenticeships. Hunterlodge has more IPA qualified staff than any other agency, and we’re proud owners of Investors in People’s international Gold award. You can find our full list of accreditations here.


We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street

Tel: +44 (0)1923 714 949

Back to top

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of this site have already been set. To find out more about the cookies we use, see our privacy policy.

  I accept cookies from this site.