SSAFA campaign awarded Admedia Creative Winner for 2012 Q4
Hunterlodge Advertising is delighted that client SSAFA has been announced winner of the Admedia Creative Awards ‘Campaign of the Quarter’ beating off competition from Betfair, Microsoft, Shelter and TFL (Transport For London). Previous winners include Action on Hearing Loss and O2 – Priority Moments.
The campaign designed by Hunterlodge promotes SSAFA’s charitable service to ex-servicemen nationwide including support, advice and help settling into civilian life. Having identified that many ex-servicemen are now lorry and HGV drivers, the campaign targeted these individuals through the Motorway Service Areas which they stop at every day.
Admedia judges commented,
“The SSAFA creative lent itself perfectly to the Motorway Service Area environment with the depiction of the soldier in forces uniform from the 1980's to attract people in their forties and fifties. The question called out to individuals who may be ex-servicemen and the use of the black and white image ensured that the creative had an 'official' and serious look to it.”
Admedia launched ‘Campaign of the Quarter’ creative awards last year in order to reward the people behind unique creative campaigns that have made a real impression on them.