We are delighted to announce that Hunterlodge won a prestigious Financial Services Forum Award for Marketing Effectiveness for our work with Volkswagen Group Leasing.

Overview

Submitted under the Direct Marketing category, our Pick and Mix campaign entry was congratulated by the judges as

“… a fantastic entry that deeply impressed the judges. A well targeted campaign with strong analysis of a sector traditionally sown-up by other suppliers. A great example of how to leverage the power of business and behavioural data …”

With our obsession for ensuring effectiveness and return on investment, these awards are a perfect match for our agency strengths. They remain the only ones committed to recognising marketing effectiveness in financial services. Size of budget doesn’t matter; creativity isn’t judged. It is the overall contribution to business performance, and effectiveness that counts.

So why did the campaign deserve to be an award-winner? We worked with Volkswagen Group Leasing, leveraging the power of business and behavioural data to lift the lid on CCS vehicle procurement which led to fine-tuned messaging resulting in turbo charged sales and marketing performance. How? We researched the customer, their journey, looked at purchasing trends, data modelled, manipulated, segmented and mined – then tested and refined activity with incredible commercial creativity that lead to deeper engagement. The outcome was truly effective marketing and advertising that delivered £13 returned for each £1 invested.

Read the award-winning Volkswagen Group Leasing/Hunterlodge Advertising Pick and Mix case study here.

You can see the full Winners and Commended Brochure here


We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street
Rickmansworth
Hertfordshire
WD3 1AY

Tel: +44 (0)1923 714 949
Email: say_hello@hunterlodge.co.uk

 
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