We are delighted to announce that Hunterlodge won a prestigious Financial Services Forum Award for Marketing Effectiveness for our work with Volkswagen Group Leasing.
Submitted under the Direct Marketing category, our Pick and Mix campaign entry was congratulated by the judges as
“… a fantastic entry that deeply impressed the judges. A well targeted campaign with strong analysis of a sector traditionally sown-up by other suppliers. A great example of how to leverage the power of business and behavioural data …”
With our obsession for ensuring effectiveness and return on investment, these awards are a perfect match for our agency strengths. They remain the only ones committed to recognising marketing effectiveness in financial services. Size of budget doesn’t matter; creativity isn’t judged. It is the overall contribution to business performance, and effectiveness that counts.
So why did the campaign deserve to be an award-winner? We worked with Volkswagen Group Leasing, leveraging the power of business and behavioural data to lift the lid on CCS vehicle procurement which led to fine-tuned messaging resulting in turbo charged sales and marketing performance. How? We researched the customer, their journey, looked at purchasing trends, data modelled, manipulated, segmented and mined – then tested and refined activity with incredible commercial creativity that lead to deeper engagement. The outcome was truly effective marketing and advertising that delivered £13 returned for each £1 invested.
You can see the full Winners and Commended Brochure here