Hunterlodge is delighted to announce our sixth Gold and second Platinum CPD award win from the Institute of Practitioners in Advertising (IPA). Only 27 agencies won Gold for their 2013 CPD programmes, with just 13 winning Platinum.
Hunterlodge has achieved Gold every year since the award’s inception in 2008 – a fantastic accomplishment in such a competitive and global industry. Criteria for achieving a Gold CPD accreditation are extensive and rigorous, centring around demonstrating the effectiveness of a CPD programme on business success. Submissions must highlight a ‘holistic approach to people development and a thorough commitment to learning’ and evidence that ‘CPD practice is not merely an adjunct to operations but lies at the heart of business, to fuel commercial success.’
Having maintained our Gold award, it also means we were eligible to be awarded the IPA’s Platinum award for two years in a row – a category for member agencies who have shown sustained commitment to outstanding professional development and who have achieved Gold accreditation for at least four consecutive years.
Commenting on our submission, IPA judges stated, “Hunterlodge has a clear, demonstrable link between the business objectives and the contribution of the CPD programme in delivering those results. They maintain their unique positioning through a disciplined and structured approach to training and development that is the absolute heartbeat of this agency.”
Rob Hunter, Founder and Managing Director, commented, “our commitment to continuous professional development and the success of our people, not only impacts our own business performance but that of our clients. As an IPA member agency we’re helping to drive real competitive advantage and results through our vision to be the most effective agency by 2016.”
Successful agencies are due to be awarded at the annual IPA Member’s Lunch on Wednesday 7th May at Altitude, Millbank Tower, London. This annual networking lunch forms part of the IPA’s two-day Agility Adaptathon, and includes conversations with Alan Rusbridger, Editor of The Guardian and BBC TV & Radio Presenter, Evan Davis on adapting to a rapidly changing landscape within newspapers and journalism.