Written by Russ Taylor, Technical Lead at Hunterlodge.


In-house development legend Russell Taylor talks CMS, mobile phone chargers, and reduction gravy: all in the name of making your users happier.

We love Wordpress. After all, not every page has to be coded from the ground up. But that’s where the pitfall lies too: when you choose a framework – whether it’s Wordpress, Laravel, Symfony or RoR – you’re committing yourself to one solution, and that solution comes with its own culture, idiosyncrasies and dependencies.

That’s where a headless CMS, with no front end comes in. Without the head you'll find the body of CMS lighter, easier to manage and most importantly, exchangeable. You're no longer bound to one particular framework, mail client, data-mining platform or haircut. This is the plug you wish your mobile phone manufacturer had produced: one that works with any phone, in any country and, now I think about it, with any appliance. The headless CMS is like a fine reduction gravy – no excess, not watered down, just the sweet essentials.

It's time to break free from the chains, because the future looks bright. Apps can finally be about the user, rather than a design retro-fitted into a multipurpose frame – which doesn’t offer the user anything apart from an unfulfilled experience. A headless CMS won’t create better apps all on its own, but it will remove the frown from your developers’ foreheads: and ultimately from your users’ too.

We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street

Tel: +44 (0)1923 714 949
Email: say_hello@hunterlodge.co.uk

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