Written by Nick Friend, Account Director at Hunterlodge.


Nike's 3 minute epic has certainly created a buzz. It’s controversial, perhaps without meaning to be – I mean it covers pretty much every base. But there is always something. And in this instance it’s been hit at for its lack of Asian characters – by the Daily Mail and The Sun no less. Fair point. But perhaps we should take a step back and admire it for what it is too? 

For me on a personal level, the timing of this ad is magnificent. After spending the last 10 years of my life living, working and doing sport in and around London, I’m now moving back to the countyside and looking forward to what’s next. But Nike has made me think about the experiences I’ve had in London and what I’ll be leaving behind.

I’ve run from Canary Wharf to Hampton Court Palace and run the Northern Line.
I’ve swum in Tooting Lido, at Tower Hamlets and in The Serpentine.
I‘ve racked up miles on London’s treacherous roads – a death wish, say a few.
I’ve Kayaked in Hammersmith and rowed from Westminster to Kew.
I’ve played Soft ball in sunny Hyde Park and dodgeball games in Putney.
And I’ve watched Cricket at Lords, Rugby at Twickenham and even Football at Chelsea.

For me, the grass is greener in the countryside. But I’ll miss London, because nothing beats a Londoner.

It’s rare an advert makes you reminisce. So, thank you Nike. Good work.

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