Continuing on in our series of interviews, we introduce you to our next obsessive success junkie.
Last week we introduced you to our Client Services Director, Kim McLellan and the week before our Managing Director and Founder, Rob Hunter. This week I headed down to the studio to have a chat with Peter Murphy, our creative guru, amongst the table tennis tables covered in client work and briefs.
What is your role at Hunterlodge?
I'm the Creative Director.
And what projects are you currently involved in?
I'm currently working on Volkswagen Financial Services, LV Pensions, Belmond Luxury Trains and Decathlon Sports Stores as well as a few exciting pitches we have coming up.
Where are you from originally?
Amersham in Buckinghamshire. It's famous for old worlde pubs and hanging witches in the 16th century. We don't do that anymore. Instead we drink posh coffees and buy things we don't really need like bread makers and nutribullets from Robert Dyas.
So why advertising?
It's the most exciting, funny, challenging and rewarding career on earth. Plus it's better than getting a proper job.
With such a strong focus on effectiveness at Hunterlodge, why does effectiveness matter so much to you?
It means success. Our most important achievement will always be to surpass our clients' objectives. You can create the most beautiful work in the world but if it doesn't get the desired response it's a failure. That's why at Hunterlodge we start at the end with the clients' goals for the activity. Only then can we plot our way to success. It's as reassuring for our clients as it is for the agency.
Some favourites now - favourite food?
Steak with English mustard
Favourite project you've worked on here at Hunterlodge or previously?
It's usually the ones I'm doing right now. If not them, then the launch of O2 in the UK whilst I was at VCCP and winning Club Wembley when I first joined Hunterlodge.
Favourite thing to do with your spare time?
I have five children so most of my spare time is taken up with them and their ever expanding list of activities; football, ballet dancing, squash, guitar, nuclear physics, etc (all that sounds fun, surely Peter wouldn't notice a 6th child. I might join the Murphy clan). So can I say taxi man? If I do get some time I'll usually spend it hiding in the garden, I mean gardening.
Tell us something we might not know about you.
I shot an ad for Cadillac in the states with Michael Chapman, Martin Scorcese's cameraman on Raging Bull and Taxi Driver. He wouldn't talk about the movies during the day but after a glass or two of white wine in the evening he wouldn't shut up!
How about a random fact you find interesting?
My wife and three of my kids are vegetarian so I have to wait until they are out or asleep to cook steak, my favourite food. Otherwise they whinge about it and ask me if the cow had feelings like me. It all gets a bit metaphysical and preachy so gradually I'm eating less meat. I even tried veggie bacon the other day which tasted like salty cardboard.