Case Study

The Varkey Foundation

The Varkey Foundation


110.3 million global impressions, 16k new Facebook followers and 2.6k new Twitter followers – all in just 8 weeks. In the same period, we also increased Twitter impressions by 44%, improved Facebook reach by 86%, and boosted overall engagement by 72%. In total, we created a 30% increase in the number of people journeying from Varkey’s social channels to their website.


Using specific targeting, a creative ‘if you can…’ message, and a well thought out social strategy, we promoted the top 50 teachers across social channels and the Global Teacher Prize Blog – creating a story that engaged the public and built awareness around the prize.


Increase impressions and engagement with the Global Teacher Prize by 15% across all social channels. Generate buzz around the Top 50 Teachers in the build up to 2016 Global Education and Skills Forum – whilst raising the awareness of the prize and the teachers themselves.


We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

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