To date, the guide has been accessed by more than 700 budding VFX professionals, with an average engagement duration of more than 8 minutes. As access to the guide requires the input of personal data, the guide is also proving to be an invaluable device for fuelling Escape Studio’s recruitment pipeline.
View the guide here - https://www.pearsoncollegelondon.ac.uk/escape-studios/careers/showreel-guide.html
Reel Talk brings together expert advice from across the 2D and 3D VFX, games and animation sectors to create the ultimate reference for creating showreels that shine. To generate content for this best-in-class guide, Escape Studios drew on the expertise of recruiters and artists in the industry - including BlueZoo, Framestore, Rushes and Bithell Games - to find out what they look for in a stand-out showreel.
To make this content easily digestible, the Hunterlodge creative team distilled the information into easy-on-the-eye infographics. Short videos were also embedded, featuring industry experts giving advice first-hand.
To promote the guide Hunterlodge negotiated advertorial and bespoke email packages with some of the industry’s leading platforms, including 3D Artist, Creative Bloq, 3D World and the Animation World Network (AWN.com).
To produce an interactive guide to creating the perfect show reel, designed and promoted by Hunterlodge for Escape Studios, in order to bring value to hundreds of creatives seeking entry into the visual effects industries.
“As an innovative piece of content we hadn't produced before, Hunterlodge were very supportive with ideas on how we could host the guide and advice of the technical issues we may face. The design of the guide captures the 'tech' style of the industry well, whilst still remaining on brand with Escape Studios.”
Roberta O’Callaghan, Escape Studios
Escape Studios is Europe’s premier visual effects academy with 15 years’ experience in creating world-class, studio-ready talent. Based in Shepherds Bush, London, Escape offers undergraduate, postgraduate and short courses in Visual Effects (VFX), Game Art, Animation and Motion Graphics.