Head of Media
From an analytical marketing background, Dan brings 20 years of experience with a record of high achievement on both agency & client-side. Having worked in Camelot’s marketing team early in his career, he moved agency side and has worked in independent & multinational network agencies for the last 18 years.
With knowledge and expertise in media creativity & innovation, Dan has a wealth of experience in the planning, buying and measurement of integrated campaigns across Offline & Digital media within paid, owned & earned channels. Accustomed to working with strategy, creative, media & digital teams, Dan shares our passion for advertising effectiveness. Familiar with proving effectiveness across multiple consumer touchpoints throughout the conversion funnel, Dan is well versed in building performance plans to assess KPIs and success measures. Using different approaches to balance campaigns to achieve different business metrics, from short-term ROMI to long-term customer LTV and brand growth, he has vast experience of analysing the entire customer journey and path to conversion.
He has a proven track record of managing successful multichannel media strategies and activations across brand & direct response campaigns, for clients within a variety of industry sectors, including higher education, retail, e-commerce, financial services and insurance.