Effective Advertising to prospective students for Pearson BTEC Higher Nationals ‘Go Higher’ campaign.
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To date, on Snapchat alone, we have so far served 7.8 million impressions, which has led to 68,100 swipe ups with a swipe up rate of 0.87% and 62,500 people viewing the full video.
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Rigorous performance optimisation and creative testing have allowed us to gather insight into the effectiveness of various channels and identify key audiences, allowing us to boost Snapchat’s performance to its full potential.
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Raise awareness of Pearson BTEC Higher Nationals, driving sufficient site traffic as well as tracking brochure downloads.