Go Back

University of Reading – India PG Awareness Campaign

The Start:

Previous year’s applications from India were down, so we were tasked with delivering an awareness campaign to attract new applications and drive them to the PG landing page.

The Middle:

After careful research, we have identified three key reasons that India applications have decreased.

1.Policy changes driving students away.

2.Not targeting Kochi, Jaipur, and Ahmedabad (12.87% of India’s market)

3.The rise in popularity of the USA as study destination

It was also important to address specific concerns around Brexit and visa policies by providing clarity and support.


We planned a broad mix of awareness channels, complimented by lead gen, including:

-Programmatic display

-Performance Max





-Google Ads PPC

-HE Portals: IDP Connect, Study Portals, Shiksha Study Abroad, Si-UK, Leverage Edu, GeeBee


The End:

177% above planned impressions across all audiences and channels.

+27% above last year’s PG apps.

+34% above last year’s UG apps.


Want to see what we can do for you?

Show Me