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The Start
SOUND tasked us with driving consumer footfall to their Café, Bar and Sports Bar amongst the visitors of Hyde Park’s Winter Wonderland.
The Middle
Operating on a limited budget, a compelling promotional offer became the focal point. Leveraging the excitement around the Hyde Park’s Winter Wonderland (17th November to 1st January), we introduced two offers; 2 for 1 on cocktails to adults and Kids eat FREE to families. We partnered with AdMaxim’s proprietary geo-targeting engine, which allowed us to hyper-granular target consumers through live and historical location. We targeted users within a 2-mile radius of SOUND Café, Bar and Sports Bar as well as those consumers who are currently in or around competitor pubs, restaurants or other key locations.
The End
The campaign’s effectiveness was measured using AdMaxim’s advanced analytics, allowing for a direct comparison of footfall uplift against a control group not exposed to the ads. Over the six-week campaign period, the results were unequivocal. 291 unique device IDs, indicative of individuals present for at least 10 minutes, were detected at SOUND Sports Bar. This demonstrated a significant increase in foot traffic, showcasing the campaign’s success in enhancing both awareness and footfall for the venue.
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