Our creative strategy was born out of QMUL’s 10-year strategy. It marked a commitment to the power of diverse viewpoints in a challenging world. The strategy was to expand their long-standing commitment to diversity and social mobility with initiatives that would take their uniquely inclusive, creative culture truly global. They were already the most inclusive and diverse Russell Group university, but their aim is to be the most inclusive university of its kind, anywhere in the world. This gave us the starting point and ‘Everyone could be the one’ was born.
We created a launch video:
We started with iconic hero ads in OOH spaces:
The campaign was subsequently amplified in digital spaces:
And continued across CRM and conversion activity: