With a budget of just £10K and over the course of a 2-month period, we were tasked with encouraging 2036 potential PGT students aged between 21 and 35 from the UK and in selected key international markets to register for Queen Mary’s PG Online Open Day.
We planned Social, Search and an Event Listing on prospects.ac.uk to capture the audience’s attention and drive action. This was perfectly balanced with owned media (email, SMS reminders and of course organic social) which nurtured the audience to ensure attendance.
Daily reviews ensured we were able to relentlessly optimise activity exceeding benchmarks in every channel. The final registration number of 3230 was 159% of the initial target with students coming from all 7 continents.
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