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Campaign Overview:
Objectives of the 2020 campaign
- Boost the recognition, brand equity and favourability of Higher Nationals in the UK to grow market share.
- Change the perception of Higher Nationals in the market.
- Entice potential students to question their choices, education options and what is best for them.
Creative Strategy
In a clutter market the critical criteria is to have create standout. We had to encourage students to re-think and consider all their options. Higher National have to be seen as an enabler – to achieve more, aim higher, go higher and exceed expectations. In short they have to enable you to ‘Dream Higher’…
Media Mix – included Spotify, Social (Facebook / Instagram), Programmatic (display and YouTube) and Retargeting
Spotify takeovers:
Facebook Carousel Adverts:
