Hard Rock Hotels span the globe, rooted in the spirit of music that all began with a guitar donated by rock legend Eric Clapton to London’s original Hard Rock Cafe. Welcoming guests from all walks of life to VIPs, every Hard Rock Hotel takes the spirit of its destination and blends it with a vibrant collection of music and memorabilia.
We began working with Hard Rock Hotels in 2018, to promote the opening of their new iconic London hotel (the old Cumberland Hotel in Marble Arch) for Spring 2019. Originally tasked with a recruitment drive for hotel workers in Central & Greater London, our briefs expanded to include brand awareness campaigns to reach potential guests across the UK and US.
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