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Charterhouse Square School – Hyper targeted awareness campaign

The Start

Charterhouse Square School is an independent, co-educational day school for children aged 3 to 11, situated in the Barbican area of the City of London. They wanted to target parents looking for a private educational ‘home-from-home’ setting for their child / children for a September 2023 entry. The campaign would be measured on the number of Viewing Day signups.

The Middle

We reviewed their catchment data which indicated that they were drawing families travelling into the City for work, so we recommended extending their awareness along the Elizabeth Line. Our creative  approach played upon the insight we had with very clear CTAs.

The End

Over the course of a 6-week campaign, we ran OOH within 1km of the target postcodes (E1,N5 & N1) and also partnered up with AdMaxim to deliver targeted Mobile Display Ads to an audience of 25–55-year-olds. Keyword targeting & behaviour targeting for private schools was overlaid along with Experian data including a household income of £100K+.



If you’re looking to hit a specific audience whether in Education or in another vertical, then please get in touch – we’d love to help. Contact nick.friend@hunterlodge.co.uk

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