Campaign Overview:

Cats Protection (CP), the UK’s leading feline welfare charity needed a campaign to drive awareness and educate a specific audience – the so called ‘worriers’. They needed to raise awareness of cat care, help people worry less and change certain behaviours to make people better cat owners.

 

We adopted an animated style to help increase appeal to all audiences and enable simple adaptation to further education.

 

The campaign was launched in TV:

 

Amplified regionally in OOH:

 

And turbo charged in digital: