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Cambridge Judge Business School – Hyper targeted awareness campaign

The Start

The aim of this campaign was to raise awareness of the MBA Programme at Cambridge Judge Business School, encouraging applications.

The Middle

We partnered with AdMaxim’s Pinpoint engine that enabled us to target audience groups at events in real-time. A bespoke polygon was applied around the following locations at set dates and times; Imperial MBA Open Day, Women in Business & Tech Expo, MBA Munich Fair, MBA Geneva Fair. In addition to this AdMaxim also built audience segments based on users seen at events, this facilitated the harvesting of device IDs for retargeting purposes. The ads were then scheduled to deliver at specific times.

The End

The campaign managed to meet the campaign KPI of 0.30% CTR, delivering 193,507 impressions and 582 clicks, respectively.

Check out the end of campaign video:

If you’re looking to hit a specific audience whether in Higher Education or in another vertical, then please get in touch – we’d love to help. Contact nick.friend@hunterlodge.co.uk

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