The aim of this campaign was to raise awareness of the MBA Programme at Cambridge Judge Business School, encouraging applications.
We partnered with AdMaxim’s Pinpoint engine that enabled us to target audience groups at events in real-time. A bespoke polygon was applied around the following locations at set dates and times; Imperial MBA Open Day, Women in Business & Tech Expo, MBA Munich Fair, MBA Geneva Fair. In addition to this AdMaxim also built audience segments based on users seen at events, this facilitated the harvesting of device IDs for retargeting purposes. The ads were then scheduled to deliver at specific times.
The campaign managed to meet the campaign KPI of 0.30% CTR, delivering 193,507 impressions and 582 clicks, respectively.
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