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ASUS – Raising awareness through addressable TV

Great to see it come to life and see the spirit that we wanted shine through.

Chris Walker

Marketing Director

The Start

We were tasked with increasing brand awareness over core competitors (HP, Acer, Lenovo, Dell, Samsung, Apple) across a one-month campaign period.

The Middle 

By partnering with Finecast we could reach and build relationships with our core audiences through addressable TV. Thanks to their industry-leading reporting, we were able to commission a brand effectiveness survey.

The End

We saw a 4% point increase in Brand Awareness between Control and Exposed audiences and 78% of the Exposed group are now likely to consider ASUS as their choice of computer in the future, which was a 27% points uplift vs control group.


To discuss how we can help improve awareness for your brand or make a splash creatively, contact nick.friend@hunterlodge.co.uk



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