We were tasked with increasing brand awareness over core competitors (HP, Acer, Lenovo, Dell, Samsung, Apple) across a one-month campaign period.
By partnering with Finecast we could reach and build relationships with our core audience through addressable TV. Thanks to their industry-leading reporting, we were able to commission a brand effectiveness survey.
We saw a 6% point increase in Brand Awareness between Control and Exposed audiences and 73% of the Exposed group are now likely to consider ASUS as their choice of computer in the future, which was a 38% points uplift vs control group. ASUS also outperformed benchmarks across brand health metrics by 7%.
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