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1st March 2024

Boosting Advertising and Marketing through FinanceTubers

FinanceTubers are shaping the world of financial education.

Through engaging storytelling, informative analysis, and practical advice, these individuals establish themselves as trusted sources of financial knowledge.

In today’s digital era, the spread of information has led to the emergence of countless online creators covering different topics. Among these are FinanceTubers as we like to call them, individuals who produce financial content on platforms like YouTube. Their popularity shows that more and more people are becoming interested in managing money, investing, and understanding how the economy works online.

Simplifying Financial Concepts

As FinanceTubers gain more followers and influence, businesses are considering using their platforms to help marketing efforts.

The appeal of FinanceTubers lies in their ability to simplify complex financial concepts, making them accessible to a broad audience. Through engaging storytelling, informative analysis, and practical advice, these individuals establish themselves as trusted sources of financial knowledge. Their content ranges from tutorials on budgeting and investing to market analysis and discussions on economic trends.

Targeted Audience Reach

One of the main reasons businesses will be interested in collaborating with FinanceTubers is their ability to reach a highly targeted audience. Many FinanceTubers have built loyal followings of individuals actively seeking financial guidance and advice. They often have a strong presence on social media platforms beyond YouTube, further expanding their reach. By partnering with these creators, businesses can tap into a pre-existing community of engaged viewers who are receptive to relevant products or services. This level of engagement enhances the effectiveness of any advertising or marketing campaigns conducted through their channels.

Approaching Partnerships Thoughtfully

However, businesses should approach partnerships with FinanceTubers thoughtfully and transparently. In the online world, being genuine and trustworthy is crucial, as audiences easily spot fake endorsements or promotional content. Therefore, collaborations should align with the values and interests of both the creator and their audience to maintain trust and integrity.

“Now’s the time to utilise the impact of financeTubers, showcase positive testimonials, and emphasise customer benefits. Our clients should consider either establishing their own channels and content or collaborating with influencers for maximum impact.” reflects Hunterlodge’s Head of Content, Aaron Garside.

UK-based FinanceTubers who are among the most prominent on YouTube include:

Martin Lewis (MoneySavingExpert) – 125k followers:

The UK personal finance god Martin Lewis also has a YouTube channel alongside his personal finance podcast, incredible website and ITV show. He is a very well-known financial journalist and consumer campaigner in the UK. While he’s not strictly a “YouTuber,” he has a significant presence on YouTube through his MoneySavingExpert channel, where he shares advice on saving money, consumer rights, and personal finance tips.

PensionCraft – 170k followers:

Ramin, the host of PensionCraft, specialises in retirement planning, pension strategies, and long-term investing. Nakisa also runs a live Q&A session where you can send messages to get questions answered every Thursday at about 7 pm. Don’t be fooled by the name as he covers everything financial.

Damien Talks Money – 168k followers:

Damien Talks Money is a UK-based FinanceTuber known for his friendly and approachable style. Through his engaging and informative videos, Damien encourages his audience to make informed decisions about money management while injecting a touch of humour and personality into his content. Damien’s videos draw from his own 10+ years of financial experience, covering investing, taxes, and debt management, making it a great starting point for beginners.

Nisha – 922k followers:

Nisha is a former investment banker who spent a decade working in the world of finance, including time at one of the world’s top investment banks. However, she noticed that so many industry experts gave bad or complicated advice that the average person couldn’t understand. For that reason, she started her own YouTube channel to help viewers get control of their finances. With hundreds of thousands of fans, it’s fair to say she’s doing a pretty good job. In her videos, Nisha covers topics like bad spending habits, whether to buy or rent, and ways to make passive income. Her advice is easy to understand and can help you with your own finances right away.

Sasha Yansin – 156k followers:

With a background in building mortgages and loans, for major U.K. banks he knows the banking side of investments. He’s an investor too, so he gets the feelings and struggles you might have when understanding the products he talks about. Mixing that with clear explanations, Yansin’s videos become great learning tools. Start with his “Investing 101” playlist for beginners, with 31 videos that lay a strong foundation for diving into more advanced strategies covered in his channel.

Get in touch with nick.friend@hunterlodge.co.uk and we can discuss how we can help add another dimension to your marketing efforts.

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